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Part 4.1 – Facebook Marketing Etiquette

Tuesday, March 10, 2009

New media etiquette is a courtship. Think of on-line interactions as relationship building, not direct marketing. Don’t repel people by coming on too strong or “spammy”. Take your time. Believe in the power of many small interactions. And be mindful of the culture and etiquette for each medium. Facebook is Intensely Personal Many wonder if [...]

Part 3 – Style Points

Friday, February 27, 2009

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Style matters in the media. I’m not talking about animated logos dancing the Macarena – that’s not style. And you don’t need the intense charisma of Howard Stern or his more humble Web 2.0 incarnation Gary Vaynerchuk to be heard. But you must understand that new media demands attention to presentation. So if you’re considering [...]

Part 2 – A Marketing Machine

Tuesday, February 24, 2009

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Powerful Web 2.0 tools are finally available for producing affordable interactive marketing campaigns! It’s true there are tons of intimidating widgets. But, with a little wiring and tuning by a trusted expert, you can have a single elegant machine for authoring, promoting, participating and monitoring. Tie the parts together – website, email, blog, CRM – [...]