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WordPress Doesn’t Have to Look Like a Blog

I’m frequently asked if WordPress can be used for more then just blogging? It is much more than a platform for blogging. Whether you’re configuring one if it’s countless themes out-of-the-box or customizing the design, WordPress is a proven tool for developing beautiful interactive websites for mid-size businesses. It Ain’t Just for Blogging Anymore WordPress is [...]

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Website Performance Matters: Optimizing for Speed in WordPress

Google has confirmed that they will start taking page load time into consideration when determining the rank of sites in their search results. Here are a couple of tips to speed up your WordPress-powered website.

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How To Connect LinkedIn with Your WordPress Blog

Connecting LinkedIn with your WordPress blog is highly recommended for most B2B marketers.  Many mid-size businesses forget to harness LinkedIn‘s tremendous reach even though it’s super easy set-up so that your blog posts automatically appear in you individual profile. Steps for Feeding LinkedIn with WordPress After logging in, find and click on the “Applications” button [...]

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How To Know Your Old Fashioned Website is Dead

It was painstaking stuff building that website of yours. When your company finally got serious about it, the process made you think about things you never really considered. You worked with your web developer and solved all kinds of problems together – identity, interactivity, information. Nice work! (Or maybe you just slapped up a brochure [...]

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How to Use WordPress SEO Plug-Ins

Google, Yahoo!, and Microsoft’s Bing are critical marketing channels for mid-size businesses. We love using WordPress as a marketing platform because these search engines love blogs. Your site and it’s updates will be “found” by Google quickly if it’s based around a great blogging engine like WordPress which has several powerful plug-ins for optimizing search [...]

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WordPress: An Introduction to Authoring Content

Authoring website content in WordPress is pretty easy, but I’ve noticed that some first-time WordPress authors (understandably) get tripped up on a few concepts and tools when starting out. This video and set of tips below it should help beginners avoid some common confusion when beginning to use WordPress to manage a website or blog. [...]

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Social Media for Mixed-Use Real Estate Developers

Imagine the power of social media and word-of-mouth marketing for mixed-use real-estate communities.  For cooperative B2C tenants (hotels, restaurants, shops, theaters, etc) there are endless cross promotional opportunities.  Facebook and Twitter campaigns are perfect for generating community spirit, creating buzz and building loyalty with special offers.   And the benefits are not limited to the consumer [...]

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Interactive Marketing Equity from Recycled Content

Businesses using blogs and social media for interactive marketing can recycle equity from their existing content library.   Almost every business we meet has an untapped treasure trove of organizational content.  They love hearing about easy ways to recycle presentations, research, white papers, brochures and web content. Inbound Marketing Strategy Anchored to a modern interactive marketing [...]

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SEO Keywords for Business Marketing Blogs

If you’re using a blog to market your business, be sure to include strategic keywords in your blog posts and social media messages. Understand which Google search terms define your industry, your business and the specific post topic for search engine optimization (SEO).  Spend time with Google.  How will your target audience attempt to find [...]

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WordPress Help: A Beginner’s Guide to Inserting Images into Posts

WordPress ships with a WYSIWYG (“what you see is what you get”) editor that makes authoring posts and pages relatively simple. Nevertheless, the WordPress editor can be a little confusing for first time users, so this will be the first in a series of posts to help first time WordPress authors quickly learn the basics. [...]

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