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Social Media “Friend” or “Foe”?

A good friend of mine runs a terrific small business. He’s been around for fifteen years and seen all the challenges in every category of business life. He called me last Friday and told me about a horror story with his payroll vendor. In a nutshell, this payroll service mistakenly deducted substantially too much in [...]

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Social Network Gaming and Marketing

There’s more to social networks than Facebook messages, random coupons and aimless Twitter comments. Sure, nearly every company has a Facebook profile these days. They’re free and easy to manage. But how do you create something engaging, interesting and relevant? How About Games? Gaming is no longer just an escapist outlet for Mountain Dew-guzzling teens [...]

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How to Use Twitter – Just the Basics for Business

Twitter is just a miniaturized blog. But the simplicity of it sometimes hides the vast potential of Twitter as a tool for business. The “social” networking power of  Twitter enables a message to be transmitted far and fast, relying on little besides instant digital word-of-mouth. When applied to promotion or advertising, Twitter can become an [...]

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Word of Mouth Marketing and Social Media

Sometimes the most recent and powerful innovations in marketing turn out to be new handles for things that have been going on forever. Social media is a great example because in an important sense, social media is no more (and no less) than people talking. Social media is what happens when a delicatessen makes a [...]

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Unleash Your LinkedIn Business Network!

Cliché or not, we say it all time… “You get what you put into LinkedIn.” Actually, you get way more! With over 50 million users worldwide, LinkedIn is an immensely powerful B2B marketing channel. If you’re thinking about social media marketing, start with LinkedIn and dive in. Having a Profile Is Not Enough Too frequently, [...]

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How Should B2B Marketers Use Facebook Fan Pages?

Forget Facebook for a minute and just think about your business. Every successful mid-market B2B has “fans”. They’re your customers, relatives, employees and dear friends. These people watched you create a thriving business. And during tougher times, they may have helped you survive. These people know exactly who you are. They trust you. These “fans” [...]

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