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Word of Mouth Marketing and Social Media

Sometimes the most recent and powerful innovations in marketing turn out to be new handles for things that have been going on forever. Social media is a great example because in an important sense, social media is no more (and no less) than people talking. Social media is what happens when a delicatessen makes a [...]

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Social Media for Mixed-Use Real Estate Developers

Imagine the power of social media and word-of-mouth marketing for mixed-use real-estate communities.  For cooperative B2C tenants (hotels, restaurants, shops, theaters, etc) there are endless cross promotional opportunities.  Facebook and Twitter campaigns are perfect for generating community spirit, creating buzz and building loyalty with special offers.   And the benefits are not limited to the consumer [...]

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