Web 2.0 | ChirpUp.com

May 14, Using Social Media to Brand & Market Your Company

Sunday, April 5, 2009

Thursday, May 14, 2009, at Wachovia Securities in Chicago, Mark and Rob of ChirpUp present an overview of new media marketing techniques

Amplify Municipalities with New Media & Web 2.0

Thursday, April 2, 2009

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Amplify Municipalities with New Media & Web 2.0

Municipalities have an opportunity to apply many of the same open source technologies and methods being used by new entrepreneurs to connect with customers. In an era when communities need help, governmental transparency expectations are high and budgets are scarce, municipalities have a chance to get creative and find new ways to humanize interactions with [...]

Part 4.3 – LinkedIn Marketing Etiquette

Tuesday, March 31, 2009

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Think of LinkedIn as a nuclear Rolodex with over 35 million users. It’s easy to use and has a ton word-of-mouth marketing power. LinkedIn is useful for brand building, collaboration, group organization and business development. As with any new medium, the best way to learn and get comfortable is to just get in there and [...]

Part 4.2 – Twitter Marketing Etiquette

Friday, March 20, 2009

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Pay attention to Twitter! With approximately 5 million users and growing fast, Twitter is becoming a powerful media force. Here’s a crash cultural course and a few mechanics to get started with Twitter. Unlike other well known social media sites, it’s okay to follow folks you don’t know. If you find someone interesting by browsing [...]

Part 4.1 – Facebook Marketing Etiquette

Tuesday, March 10, 2009

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New media etiquette is a courtship. Think of on-line interactions as relationship building, not direct marketing. Don’t repel people by coming on too strong or “spammy”. Take your time. Believe in the power of many small interactions. And be mindful of the culture and etiquette for each medium. Facebook is Intensely Personal Many wonder if [...]

Part 3 – Style Points

Friday, February 27, 2009

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Style matters in the media. I’m not talking about animated logos dancing the Macarena – that’s not style. And you don’t need the intense charisma of Howard Stern or his more humble Web 2.0 incarnation Gary Vaynerchuk to be heard. But you must understand that new media demands attention to presentation. So if you’re considering [...]

Part 2 – A Marketing Machine

Tuesday, February 24, 2009

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Powerful Web 2.0 tools are finally available for producing affordable interactive marketing campaigns! It’s true there are tons of intimidating widgets. But, with a little wiring and tuning by a trusted expert, you can have a single elegant machine for authoring, promoting, participating and monitoring. Tie the parts together – website, email, blog, CRM – [...]