ChirpUp.com

Simple Ways to Measure Twitter Marketing Effectiveness

There are several basic ways marketers can start measuring Twitter campaign effectiveness.  These simple terms map new social media techniques to traditional media metrics. Measuring Twitter Broadcast Reach and Frequency For raw broadcast reach, your number of  Followers is the leading indicator because it quantifies your baseline Twitter audience.   Your Updates quantify baseline frequency.  Retweets [...]

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Apr 21, ChirpUp @ BNC IT Networking Luncheon

Overview of new era (“social”) media as a “democratizing force” and tools & services like blogs, LinkedIn and Facebook.

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ChirpUp on the Air! Vocalo.org WBEW 89.5 FM

Mark and Rob of ChirpUp appeared on Vocalo.org / Chicago Public Radio on March 26th, 2009 to discuss social media etiquette and techniques.

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May 14, Using Social Media to Brand & Market Your Company

Thursday, May 14, 2009, at Wachovia Securities in Chicago, Mark and Rob of ChirpUp present an overview of new media marketing techniques

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Amplify Municipalities with New Media & Web 2.0

Municipalities have an opportunity to apply many of the same open source technologies and methods being used by new entrepreneurs to connect with customers. In an era when communities need help, governmental transparency expectations are high and budgets are scarce, municipalities have a chance to get creative and find new ways to humanize interactions with [...]

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Part 4.3 – LinkedIn Marketing Etiquette

Think of LinkedIn as a nuclear Rolodex with over 35 million users.  It’s easy to use and has a ton word-of-mouth marketing power.  LinkedIn is useful for brand building, collaboration, group organization and business development.  As with any new medium, the best way to learn and get comfortable is to just get in there and [...]

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Part 4.2 – Twitter Marketing Etiquette

Pay attention to Twitter!  With approximately 5 million users and growing fast, Twitter is becoming a powerful media force. Here’s a crash cultural course and a few mechanics to get started with Twitter.  Unlike other well known social media sites, it’s okay to follow folks you don’t know.  If you find someone interesting by browsing [...]

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Be Heard – Five Part Formula

Household brands and the Fortune 500 understand that emerging social media matters. It matters because that’s where the eyes are – and brands go where the eyes go. While network and print budgets decline, emerging media investment by big players is expanding. On the one hand, big business deserves credit for “getting” that social media [...]

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