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Social Media Marketing ROI, Not Snake Oil

When it comes to results of social media marketing, I find myself agreeing with some of social media’s loudest critics. Valid critics complain that common indicators of social media engagement don’t plainly map to return on investment measurements (ROI). And they’re right. That’s why I don’t represent Twitter follower counts, for example, as an exclusive indicator [...]

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How to Use Twitter – Just the Basics for Business

Twitter is just a miniaturized blog. But the simplicity of it sometimes hides the vast potential of Twitter as a tool for business. The “social” networking power of  Twitter enables a message to be transmitted far and fast, relying on little besides instant digital word-of-mouth. When applied to promotion or advertising, Twitter can become an [...]

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Word of Mouth Marketing and Social Media

Sometimes the most recent and powerful innovations in marketing turn out to be new handles for things that have been going on forever. Social media is a great example because in an important sense, social media is no more (and no less) than people talking. Social media is what happens when a delicatessen makes a [...]

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Basic Introduction to Twitter Lists

The recently released Twitter Lists function is Twitter’s most useful feature. Twitter Lists allow you to group Followees. Creating Lists is particularly useful for accounts with many many Followees because you can organize them into manageable categories. Up until now, these Twitter users struggled to efficiently monitor more than a few hundred accounts. Some useful [...]

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Social Media Marketing and Compliance for Regulated Industries

As regulated industries, financial services and life sciences are anxious to use social media for marketing.  But, SEC and FDA compliance concerns are sidelining modern marketing initiatives for pharmaceuticals, health care, device manufacturers, insurance services and financial advisers.   CIOs and compliance officers are struggling to balance social marketing opportunities with risk and regulation. How can a [...]

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ChirpUp’s Mark Bradford Presents to Management Advisory Council on Modern Interactive Marketing

Basic social media tools that reach your customers, generate leads, optimize search engine results (SEO), and get people talking about your brand. Mark will provide a high-level overview of basic inbound marketing techniques using blogs, Facebook, LinkedIn and Twitter.

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TweetAdder – A Solid Twitter Marketing Tool

Thanks to @ztnark for turning us on to TweetAdder.  If your social media marketing strategy includes a broadcast component, TweetAdder is a tool worth considering.   With just a reasonable amount of set-up, TweetAdder automates the commodity tasks and leaves new B2B marketers free to use tools like Seesmic’s Desktop for richer engagement activities. As Mac users, [...]

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Social Media for Mixed-Use Real Estate Developers

Imagine the power of social media and word-of-mouth marketing for mixed-use real-estate communities.  For cooperative B2C tenants (hotels, restaurants, shops, theaters, etc) there are endless cross promotional opportunities.  Facebook and Twitter campaigns are perfect for generating community spirit, creating buzz and building loyalty with special offers.   And the benefits are not limited to the consumer [...]

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Viralheat Beta Released – Affordable Social Media Measurement

TechCrunch reports the beta release of Viralheat, an affordable tool for measuring and analyzing social media content.  The beta is limited to Twitter and YouTube, with blogs and other networks to follow shortly.  Based on the write-up and fuzzy screen shots, Viralheat is kind of exciting.  The data appears rich, exportable and portable. Price is the [...]

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Simple Ways to Measure Twitter Marketing Effectiveness

There are several basic ways marketers can start measuring Twitter campaign effectiveness.  These simple terms map new social media techniques to traditional media metrics. Measuring Twitter Broadcast Reach and Frequency For raw broadcast reach, your number of  Followers is the leading indicator because it quantifies your baseline Twitter audience.   Your Updates quantify baseline frequency.  Retweets act as [...]

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