ChirpUp.com

ChirpUp at GasPedal’s Word of Mouth Crash Course

Last Thursday ChirpUp had the pleasure of attending GasPedal’s Word of Mouth Crash Course.  For us, as a Chicago based interactive marketing agency, this was an amazing workshop.  We are big fans of Andy Sernovitz and his book.  GasPedal’s one day course reinforced and clarified how to use WOM fundamentals for ourselves and our clients.  [...]

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Scheduling Posts in WordPress for Maximum Exposure

WordPress makes it relatively easy to schedule when your posts are published. But the first time you schedule a post, it is easy to get tripped up, resulting in the post not going live when you want it to, or worse, not going live at all. The tips below should help you avoid WordPress scheduling [...]

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Apr 21, ChirpUp @ BNC IT Networking Luncheon

Overview of new era (“social”) media as a “democratizing force” and tools & services like blogs, LinkedIn and Facebook.

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ChirpUp on the Air! Vocalo.org WBEW 89.5 FM

Mark and Rob of ChirpUp appeared on Vocalo.org / Chicago Public Radio on March 26th, 2009 to discuss social media etiquette and techniques.

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May 14, Using Social Media to Brand & Market Your Company

Thursday, May 14, 2009, at Wachovia Securities in Chicago, Mark and Rob of ChirpUp present an overview of new media marketing techniques

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Part 4.1 – Facebook Marketing Etiquette

New media etiquette is a courtship.  Think of on-line interactions as relationship building, not direct marketing.  Don’t repel people by coming on too strong or “spammy”.  Take your time.   Believe in the power of many small interactions.  And be mindful of the culture and etiquette for each medium. Facebook is Intensely Personal Many wonder if [...]

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Part 3 – Style Points

Style matters in the media.  I’m not talking about animated logos dancing the Macarena – that’s not style.  And you don’t need the intense charisma of Howard Stern or his more humble Web 2.0 incarnation Gary Vaynerchuk to be heard.   But you must understand that new media demands attention to presentation.   So if you’re considering [...]

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Part 2 – A Marketing Machine

Powerful Web 2.0 tools are finally available for producing affordable interactive marketing campaigns!  It’s true there are tons of intimidating widgets.  But, with a little wiring and tuning by a trusted expert, you can have a single elegant machine for authoring, promoting, participating and monitoring.  Tie the parts together – website, email, blog, CRM – [...]

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Amplified Interactive Marketing

Welcome to ChirpUp.com, an interactive marketing resource for new era entrepreneurs. Far-reaching social mediums like Twitter, LinkedIn, Facebook and YouTube, wired together by low maintenance Web 2.0 services, are a democratizing opportunity for authentic brands who were historically locked out of costly integrated campaigns. For years, frustrated marketers invested precious money and time in static [...]

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