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9 “Obvious” Ways to Use Social Media for Marketing

Thursday, September 2, 2010

I’m reminded lately through conversations with business owners that there is nothing “obvious” about social media marketing. So in the spirit of not taking things for granted, the following is a list of “basic social media marketing techniques”. Announce Something Special – I’m not just talking about a discount, promotion or sale. Obviously, you’ll want to promote [...]

Extend Your Reach: Teach!

Tuesday, July 13, 2010

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Small and mid size businesses have an advantage over large competitors. Smaller companies can be more responsive. Unfortunately for the “biggies”, sometimes they just can’t get out of their own slow bureaucratic way. Permission, sign-off, formalities and choke points get in the way of helping and teaching. Responsiveness is value, especially for a knowledge-based business interested in [...]