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Unleash Your LinkedIn Business Network!

Cliché or not, we say it all time… “You get what you put into LinkedIn.” Actually, you get way more! With over 50 million users worldwide, LinkedIn is an immensely powerful B2B marketing channel. If you’re thinking about social media marketing, start with LinkedIn and dive in. Having a Profile Is Not Enough Too frequently, [...]

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LinkedIn Groups B2B Marketing Tips

Join LinkedIn Group Target Market, Not Your Competition Try joining groups where you might actually interact with your target audience, not just your competition.  I know you’re thinking “duh”, but seriously… it’s surprising how often marketers instinctively and exclusively join groups dominated by their competition. Accountants, for example should surely join a few major accounting [...]

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