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9 “Obvious” Ways to Use Social Media for Marketing

I’m reminded lately through conversations with business owners that there is nothing “obvious” about social media marketing.  So in the spirit of not taking things for granted, the following is a list of “basic social media marketing techniques”. Announce Something Special – I’m not just talking about a discount, promotion or sale. Obviously, you’ll want to promote [...]

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Emerging Social Media Markets Monetize Word-of-Mouth

Well, a lot of us think the stock market is a bit unfair since we know so little about the companies that make up our mutual funds and 401ks. Wall Street markets were meant to be simple: Let ordinary people become partial owners of businesses, profit with their success and liquidate their investment at anytime. While [...]

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A Case Study – AdBean.net is Being Heard Online!

One of my very favorite things about ChirpUp’s interactive marketing services is working with energetic start-ups. There’s nothing more exciting than watching a worthy new business concept start growing. And when our interactive marketing services help contribute to that growth, it’s twice as fun. AdBean is an exciting Chicago start-up.  Their powerful new technology makes effective [...]

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Making “Business” a “Brand” and “Customers” Your “Audience”

It’s time to transform your mid size business into a brand with interactive marketing. How? Isn’t brand building incredibly expensive?  Isn’t it reserved for big companies with big budgets? Not necessarily true anymore. Modern businesses can use social networks and new technology to build an audience and their brand. In his latest book Rework Jason [...]

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Google Buzz, What Is It?

Heard about Google Buzz? Are you having trouble understanding it? Here is one way to explain it: Your Email Has Problems I don’t mean your email is broken; it probably works fine. Messages go out, messages come in – it works. I don’t mean that it’s a mistake to use email, either. So What’s the [...]

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Katie Rogers of Medill Money Mavens Interviews Mark Bradford of ChirpUp

ChirpUp interview with Medill Money Mavens on social media as a lasting industry. Money Talks podcast "Social Media: Can’t Kill the Buzz" and other business and economy coverage from student-journalists at the Medill School of Journalism.

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Social Media Segmentation, Content, Reach, Frequency, Engagement

Modern social media marketing still requires some traditional media campaign methods.  Even though the channels and mediums are changing, successful new media campaigns depend on thoughtful target audience segmentation, media selection content strategy reach, frequency and engagement. Target Audience Segmentation As the social web matures, rich actionable data is emerging for B2B and B2C marketers.  [...]

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Brand Your Comments: Create Your Gravatar

If you have not uploaded your image and registered your email address with Gravatar.com, read this post and then do so! What’s a Gravatar? From Wikipedia: Gravatar (an abbreviation for globally recognized avatar) is a service for providing globally-unique avatars. At Gravatar.com, users can register an account based on their email address, and upload an [...]

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ChirpUp’s Mark Bradford Presents to Management Advisory Council on Modern Interactive Marketing

Basic social media tools that reach your customers, generate leads, optimize search engine results (SEO), and get people talking about your brand. Mark will provide a high-level overview of basic inbound marketing techniques using blogs, Facebook, LinkedIn and Twitter.

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Chicago Media-Marketing & Advertising August Meetup

ChirpUp joins CMM&A for networking and discussion about media, marketing, advertising, and public relations. Topic: "Why You Can't Afford Not to Blog"

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