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Young Adults Use Social Media to Stay Informed

It seems bizarre to imagine a young adult reading the newspaper each morning… Or watching the evening news. As a society, we no longer rely on traditional news and information sources to stay informed. Young adults in particular have come to rely on social media to get real-time news and information. Sure, we all enjoy [...]

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The Influence of Social Media on Young Consumers

I am going to be perfectly honest. I am a social media junkie. Like other young adults, I spend endless hours “Facebook stalking” friends and reading through posts in my news feed. I spend way too much time on Twitter, checking out what my peers are doing and what they are thinking. The popularity and [...]

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Social Media “Friend” or “Foe”?

A good friend of mine runs a terrific small business. He’s been around for fifteen years and seen all the challenges in every category of business life. He called me last Friday and told me about a horror story with his payroll vendor. In a nutshell, this payroll service mistakenly deducted substantially too much in [...]

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9 “Obvious” Ways to Use Social Media for Marketing

I’m reminded lately through conversations with business owners that there is nothing “obvious” about social media marketing.  So in the spirit of not taking things for granted, the following is a list of “basic social media marketing techniques”. Announce Something Special – I’m not just talking about a discount, promotion or sale. Obviously, you’ll want to promote [...]

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Emerging Social Media Markets Monetize Word-of-Mouth

Well, a lot of us think the stock market is a bit unfair since we know so little about the companies that make up our mutual funds and 401ks. Wall Street markets were meant to be simple: Let ordinary people become partial owners of businesses, profit with their success and liquidate their investment at anytime. While [...]

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A Case Study – AdBean.net is Being Heard Online!

One of my very favorite things about ChirpUp’s interactive marketing services is working with energetic start-ups. There’s nothing more exciting than watching a worthy new business concept start growing. And when our interactive marketing services help contribute to that growth, it’s twice as fun. AdBean is an exciting Chicago start-up.  Their powerful new technology makes effective [...]

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Making “Business” a “Brand” and “Customers” Your “Audience”

It’s time to transform your mid size business into a brand with interactive marketing. How? Isn’t brand building incredibly expensive?  Isn’t it reserved for big companies with big budgets? Not necessarily true anymore. Modern businesses can use social networks and new technology to build an audience and their brand. In his latest book Rework Jason [...]

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Google Buzz, What Is It?

Heard about Google Buzz? Are you having trouble understanding it? Here is one way to explain it: Your Email Has Problems I don’t mean your email is broken; it probably works fine. Messages go out, messages come in – it works. I don’t mean that it’s a mistake to use email, either. So What’s the [...]

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Katie Rogers of Medill Money Mavens Interviews Mark Bradford of ChirpUp

ChirpUp interview with Medill Money Mavens on social media as a lasting industry. Money Talks podcast "Social Media: Can’t Kill the Buzz" and other business and economy coverage from student-journalists at the Medill School of Journalism.

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Social Media Segmentation, Content, Reach, Frequency, Engagement

Modern social media marketing still requires some traditional media campaign methods.  Even though the channels and mediums are changing, successful new media campaigns depend on thoughtful target audience segmentation, media selection content strategy reach, frequency and engagement. Target Audience Segmentation As the social web matures, rich actionable data is emerging for B2B and B2C marketers.  [...]

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