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Emerging Social Media Markets Monetize Word-of-Mouth

Well, a lot of us think the stock market is a bit unfair since we know so little about the companies that make up our mutual funds and 401ks. Wall Street markets were meant to be simple: Let ordinary people become partial owners of businesses, profit with their success and liquidate their investment at anytime. While [...]

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A Case Study – AdBean.net is Being Heard Online!

One of my very favorite things about ChirpUp’s interactive marketing services is working with energetic start-ups. There’s nothing more exciting than watching a worthy new business concept start growing. And when our interactive marketing services help contribute to that growth, it’s twice as fun. AdBean is an exciting Chicago start-up.  Their powerful new technology makes effective [...]

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YouTube Humanizes B2B Social Media Marketing

YouTube is a powerful media channel with serious value for mid market B2Bs. Despite being one of the largest search engines, YouTube’s size and SEO influence is frequently overlooked. The numbers are stunning. Twenty hours of video are uploaded each minute. YouTube CEO, Chad Hurley, recently proclaimed that the site has well over one billion [...]

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Social Media B2B Marketing ROI Finally Emerges

Finally!  We have a credible study that substantiates social media marketing ROI for major B2B brands. The research found that companies with the highest levels of social media engagement increased revenues by 18% in the last 12 months, while the least active declined by 6%. Above and beyond correlating financial performance with deep social media [...]

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Social Media Marketing and Compliance for Regulated Industries

As regulated industries, financial services and life sciences are anxious to use social media for marketing.  But, SEC and FDA compliance concerns are sidelining modern marketing initiatives for pharmaceuticals, health care, device manufacturers, insurance services and financial advisers.   CIOs and compliance officers are struggling to balance social marketing opportunities with risk and regulation. How can [...]

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