ChirpUp.com

A Case Study – AdBean.net is Being Heard Online!

One of my very favorite things about ChirpUp’s interactive marketing services is working with energetic start-ups. There’s nothing more exciting than watching a worthy new business concept start growing. And when our interactive marketing services help contribute to that growth, it’s twice as fun. AdBean is an exciting Chicago start-up.  Their powerful new technology makes effective [...]

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How to Use Twitter – Just the Basics for Business

Twitter is just a miniaturized blog. But the simplicity of it sometimes hides the vast potential of Twitter as a tool for business. The “social” networking power of  Twitter enables a message to be transmitted far and fast, relying on little besides instant digital word-of-mouth. When applied to promotion or advertising, Twitter can become an [...]

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Simple Ways to Measure Twitter Marketing Effectiveness

There are several basic ways marketers can start measuring Twitter campaign effectiveness.  These simple terms map new social media techniques to traditional media metrics. Measuring Twitter Broadcast Reach and Frequency For raw broadcast reach, your number of  Followers is the leading indicator because it quantifies your baseline Twitter audience.   Your Updates quantify baseline frequency.  Retweets [...]

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