Small and mid size businesses have an advantage over large competitors. Smaller companies can be more responsive. Unfortunately for the “biggies”, sometimes they just can’t get out of their own slow bureaucratic way. Permission, sign-off, formalities and choke points get in the way of helping and teaching. Responsiveness is value, especially for a knowledge-based business interested in [...]
Continue reading...Wednesday, November 4, 2009
YouTube is a powerful media channel with serious value for mid market B2Bs. Despite being one of the largest search engines, YouTube’s size and SEO influence is frequently overlooked. The numbers are stunning. Twenty hours of video are uploaded each minute. YouTube CEO, Chad Hurley, recently proclaimed that the site has well over one billion [...]
Continue reading...Wednesday, October 28, 2009
Cliché or not, we say it all time… “You get what you put into LinkedIn.” Actually, you get way more! With over 50 million users worldwide, LinkedIn is an immensely powerful B2B marketing channel. If you’re thinking about social media marketing, start with LinkedIn and dive in. Having a Profile Is Not Enough Too frequently, [...]
Continue reading...
Tuesday, July 13, 2010
1 Comment