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Google Domination is Good for Your Business

As the world’s single most powerful media and technology force, Google is doing more than just changing the interactive marketing machine for small and mid size business. They’re biting, chewing and spitting out old notions of interactive marketing. Google is making “small” and “fearless” a competitive advantage. They are reconstituting and democratizing the very notion [...]

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How To Know Your Old Fashioned Website is Dead

It was painstaking stuff building that website of yours. When your company finally got serious about it, the process made you think about things you never really considered. You worked with your web developer and solved all kinds of problems together – identity, interactivity, information. Nice work! (Or maybe you just slapped up a brochure [...]

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Social Media: The New Friendly Mass Media

Not long ago in the US, a mere three television networks served 250 million people. That was the era of mass media. As simple as it seemed, for marketers, there were a lot of ways to get it wrong back then. New Media is More Accessible and Efficient Traditional mass media was no friend to [...]

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Word of Mouth Marketing and Social Media

Sometimes the most recent and powerful innovations in marketing turn out to be new handles for things that have been going on forever. Social media is a great example because in an important sense, social media is no more (and no less) than people talking. Social media is what happens when a delicatessen makes a [...]

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