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YouTube Humanizes B2B Social Media Marketing

YouTube is a powerful media channel with serious value for mid market B2Bs. Despite being one of the largest search engines, YouTube’s size and SEO influence is frequently overlooked. The numbers are stunning. Twenty hours of video are uploaded each minute. YouTube CEO, Chad Hurley, recently proclaimed that the site has well over one billion [...]

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Social Media B2B Marketing ROI Finally Emerges

Finally!  We have a credible study that substantiates social media marketing ROI for major B2B brands. The research found that companies with the highest levels of social media engagement increased revenues by 18% in the last 12 months, while the least active declined by 6%. Above and beyond correlating financial performance with deep social media [...]

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How Should B2B Marketers Use Facebook Fan Pages?

Forget Facebook for a minute and just think about your business. Every successful mid-market B2B has “fans”. They’re your customers, relatives, employees and dear friends. These people watched you create a thriving business. And during tougher times, they may have helped you survive. These people know exactly who you are. They trust you. These “fans” [...]

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