Media | ChirpUp.com

Simple Ways to Measure Twitter Marketing Effectiveness

Monday, May 11, 2009

There are several basic ways marketers can start measuring Twitter campaign effectiveness. These simple terms map new social media techniques to traditional media metrics. Measuring Twitter Broadcast Reach and Frequency For raw broadcast reach, your number of Followers is the leading indicator because it quantifies your baseline Twitter audience. Your Updates quantify baseline frequency. Retweets [...]

Amplify Municipalities with New Media & Web 2.0

Thursday, April 2, 2009

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Amplify Municipalities with New Media & Web 2.0

Municipalities have an opportunity to apply many of the same open source technologies and methods being used by new entrepreneurs to connect with customers. In an era when communities need help, governmental transparency expectations are high and budgets are scarce, municipalities have a chance to get creative and find new ways to humanize interactions with [...]

Part 4.3 – LinkedIn Marketing Etiquette

Tuesday, March 31, 2009

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Think of LinkedIn as a nuclear Rolodex with over 35 million users. It’s easy to use and has a ton word-of-mouth marketing power. LinkedIn is useful for brand building, collaboration, group organization and business development. As with any new medium, the best way to learn and get comfortable is to just get in there and [...]

Part 4.1 – Facebook Marketing Etiquette

Tuesday, March 10, 2009

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New media etiquette is a courtship. Think of on-line interactions as relationship building, not direct marketing. Don’t repel people by coming on too strong or “spammy”. Take your time. Believe in the power of many small interactions. And be mindful of the culture and etiquette for each medium. Facebook is Intensely Personal Many wonder if [...]

Part 3 – Style Points

Friday, February 27, 2009

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Style matters in the media. I’m not talking about animated logos dancing the Macarena – that’s not style. And you don’t need the intense charisma of Howard Stern or his more humble Web 2.0 incarnation Gary Vaynerchuk to be heard. But you must understand that new media demands attention to presentation. So if you’re considering [...]

Amplified Interactive Marketing

Thursday, February 12, 2009

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Welcome to ChirpUp.com, an interactive marketing resource for new era entrepreneurs. Far-reaching social mediums like Twitter, LinkedIn, Facebook and YouTube, wired together by low maintenance Web 2.0 services, are a democratizing opportunity for authentic brands who were historically locked out of costly integrated campaigns. For years, frustrated marketers invested precious money and time in static [...]