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Word of Mouth Marketing and Social Media

Sometimes the most recent and powerful innovations in marketing turn out to be new handles for things that have been going on forever. Social media is a great example because in an important sense, social media is no more (and no less) than people talking. Social media is what happens when a delicatessen makes a [...]

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Simple Ways to Measure Twitter Marketing Effectiveness

There are several basic ways marketers can start measuring Twitter campaign effectiveness.  These simple terms map new social media techniques to traditional media metrics. Measuring Twitter Broadcast Reach and Frequency For raw broadcast reach, your number of  Followers is the leading indicator because it quantifies your baseline Twitter audience.   Your Updates quantify baseline frequency.  Retweets [...]

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