ChirpUp.com

9 “Obvious” Ways to Use Social Media for Marketing

I’m reminded lately through conversations with business owners that there is nothing “obvious” about social media marketing.  So in the spirit of not taking things for granted, the following is a list of “basic social media marketing techniques”. Announce Something Special – I’m not just talking about a discount, promotion or sale. Obviously, you’ll want to promote [...]

Continue reading...

The Rise of Start-Ups and Freelance Economy

With all the talk of doom returning due to a European debt crisis and an oil spill that is already the Katrina of oil spills, we might need some optimism. Here it is: A study released in May 2010 by the Kauffman Foundation (h/t: Ian Swain) provides additional evidence that our current crisis takes the form of [...]

Continue reading...

Google Domination is Good for Your Business

As the world’s single most powerful media and technology force, Google is doing more than just changing the interactive marketing machine for small and mid size business. They’re biting, chewing and spitting out old notions of interactive marketing. Google is making “small” and “fearless” a competitive advantage. They are reconstituting and democratizing the very notion [...]

Continue reading...

How To Know Your Old Fashioned Website is Dead

It was painstaking stuff building that website of yours. When your company finally got serious about it, the process made you think about things you never really considered. You worked with your web developer and solved all kinds of problems together – identity, interactivity, information. Nice work! (Or maybe you just slapped up a brochure [...]

Continue reading...

TrueValue’s DIY’ers Build Brand and Community

So how do you make your website more engaging and more appealing, without meaningless drivel that just about everyone knows? In other words: Why would I want to visit your website without needing to buy something? Well, it’s conversation, my dear Watson. As pointed out in “You Can’t Afford Not to Blog,” blogging is an [...]

Continue reading...

The Fight for a Piece of Social Media Pie

There is no shortage of commentary on the subject of “who owns social media” among professional service providers and consultants.  Ad agencies, SEO specialists, PR firms, technologists, web shops, bloggers, etc. etc. are all jockeying for a piece of the pie. The Business Owns Social Media Marketing Let’s keep this short (not sweet). The business [...]

Continue reading...

Social Media Interview in Dealer Marketing Magazine

Mark Bradford, of ChirpUp.com discusses new social media opportunities for auto dealers with Alex Bravy of Web2Carz in the May, 2009 auto Dealer Marketing Magazine.

Continue reading...

Simple Ways to Measure Twitter Marketing Effectiveness

There are several basic ways marketers can start measuring Twitter campaign effectiveness.  These simple terms map new social media techniques to traditional media metrics. Measuring Twitter Broadcast Reach and Frequency For raw broadcast reach, your number of  Followers is the leading indicator because it quantifies your baseline Twitter audience.   Your Updates quantify baseline frequency.  Retweets [...]

Continue reading...

May 21, ChirpUp & C.H.I.P’s: How to Market Your Business with LinkedIn

ChirpUp & C.H.I.P.'s present show how to use LinkedIn to market your business. Join us May 21st 6PM in Chicago.

Continue reading...

Attention Marketers – You Can’t Afford Not to Blog

Small business owners and marketers who claim they don’t have time to write a short blog post once a week are wrong!  Yes, you do have time and you must make time for interactive marketing.  Blogging is easy once you get in the habit.  Is 30 minutes too long? I guarantee you spend hours doing [...]

Continue reading...