ChirpUp.com

Social Media: The New Friendly Mass Media

Not long ago in the US, a mere three television networks served 250 million people. That was the era of mass media. As simple as it seemed, for marketers, there were a lot of ways to get it wrong back then. New Media is More Accessible and Efficient Traditional mass media was no friend to [...]

Continue reading...

LinkedIn Groups B2B Marketing Tips

Join LinkedIn Group Target Market, Not Your Competition Try joining groups where you might actually interact with your target audience, not just your competition.  I know you’re thinking “duh”, but seriously… it’s surprising how often marketers instinctively and exclusively join groups dominated by their competition. Accountants, for example should surely join a few major accounting [...]

Continue reading...