Interactive | ChirpUp.com

The Rise of Start-Ups and Freelance Economy

Wednesday, June 2, 2010

With all the talk of doom returning due to a European debt crisis and an oil spill that is already the Katrina of oil spills, we might need some optimism. Here it is: A study released in May 2010 by the Kauffman Foundation (h/t: Ian Swain) provides additional evidence that our current crisis takes the form of [...]

A Case Study – AdBean.net is Being Heard Online!

Tuesday, May 25, 2010

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A Case Study – AdBean.net is Being Heard Online!

One of my very favorite things about ChirpUp’s interactive marketing services is working with energetic start-ups. There’s nothing more exciting than watching a worthy new business concept start growing. And when our interactive marketing services help contribute to that growth, it’s twice as fun. AdBean is an exciting Chicago start-up. Their powerful new technology makes effective [...]

New Media, New Marketing, New Currency!

Thursday, April 1, 2010

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Have you taken advantage of the new currency? Of course PayPal has been around for some time, but how soon before we can conduct transactions on our iPhone? The day has arrived. Now, thanks to Square (co-founded by Jim McKlevey and Twitter’s Jack Dorsey), we can process credit card payments with iPhones and computer scanners. [...]

Google Domination is Good for Your Business

Tuesday, March 9, 2010

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As the world’s single most powerful media and technology force, Google is doing more than just changing the interactive marketing machine for small and mid size business. They’re biting, chewing and spitting out old notions of interactive marketing. Google is making “small” and “fearless” a competitive advantage. They are reconstituting and democratizing the very notion [...]

TrueValue’s DIY’ers Build Brand and Community

Thursday, January 28, 2010

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So how do you make your website more engaging and more appealing, without meaningless drivel that just about everyone knows? In other words: Why would I want to visit your website without needing to buy something? Well, it’s conversation, my dear Watson. As pointed out in “You Can’t Afford Not to Blog,” blogging is an [...]

The Fight for a Piece of Social Media Pie

Thursday, July 9, 2009

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There is no shortage of commentary on the subject of “who owns social media” among professional service providers and consultants. Ad agencies, SEO specialists, PR firms, technologists, web shops, bloggers, etc. etc. are all jockeying for a piece of the pie. The Business Owns Social Media Marketing Let’s keep this short (not sweet). The business [...]

Social Media Interview in Dealer Marketing Magazine

Tuesday, May 12, 2009

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Social Media Interview in Dealer Marketing Magazine

Mark Bradford, of ChirpUp.com discusses new social media opportunities for auto dealers with Alex Bravy of Web2Carz in the May, 2009 auto Dealer Marketing Magazine.

Simple Ways to Measure Twitter Marketing Effectiveness

Monday, May 11, 2009

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There are several basic ways marketers can start measuring Twitter campaign effectiveness. These simple terms map new social media techniques to traditional media metrics. Measuring Twitter Broadcast Reach and Frequency For raw broadcast reach, your number of Followers is the leading indicator because it quantifies your baseline Twitter audience. Your Updates quantify baseline frequency. Retweets [...]

Attention Marketers – You Can’t Afford Not to Blog

Thursday, April 23, 2009

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Small business owners and marketers who claim they don’t have time to write a short blog post once a week are wrong! Yes, you do have time and you must make time for interactive marketing. Blogging is easy once you get in the habit. Is 30 minutes too long? I guarantee you spend hours doing [...]