ChirpUp.com

Happy First Birthday ChirpUp!

On February 12, 2009, we launched our business and ChirpUp.com. We kicked off an intense year filled with hard work and hustle. We met an incredible collection of new and established businesses. Rob and I pledged to be our own case study.  We committed ourselves to a spirit of openness and education and a little [...]

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Chirping at BMA Milwaukee About Social Marketing ROI

Mark Bradford and Rob Lambert, Co-Founders of ChirpUp.com, present "Where the Rubber Meets the Road: Measuring ROI for Social Marketing Campaigns" January 14, 2010 at BMA Milwaukee.

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LinkedIn Groups B2B Marketing Tips

Join LinkedIn Group Target Market, Not Your Competition Try joining groups where you might actually interact with your target audience, not just your competition.  I know you’re thinking “duh”, but seriously… it’s surprising how often marketers instinctively and exclusively join groups dominated by their competition. Accountants, for example should surely join a few major accounting groups [...]

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Chicago Media-Marketing & Advertising August Meetup

ChirpUp joins CMM&A for networking and discussion about media, marketing, advertising, and public relations. Topic: "Why You Can't Afford Not to Blog"

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Interactive Marketing Equity from Recycled Content

Businesses using blogs and social media for interactive marketing can recycle equity from their existing content library.   Almost every business we meet has an untapped treasure trove of organizational content.  They love hearing about easy ways to recycle presentations, research, white papers, brochures and web content. Inbound Marketing Strategy Anchored to a modern interactive marketing strategy, your [...]

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ChirpUp Interview in Dealer Marketing Magazine on Social Media

Mark Bradford, of ChirpUp.com discusses new social media opportunities for auto dealers with Alex Bravy of Web2Carz in the May, 2009 auto Dealer Marketing Magazine. Local Dealers Should Upgrade to a Modern Website Modern websites don’t wait passively for visitors.  They are marketing machines featuring built-in search engine optimization and technology that constantly pushes a message.  This [...]

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ChirpUp at GasPedal’s Word of Mouth Crash Course

Last Thursday ChirpUp had the pleasure of attending GasPedal’s Word of Mouth Crash Course.  For us, as a Chicago based interactive marketing agency, this was an amazing workshop.  We are big fans of Andy Sernovitz and his book.  GasPedal’s one day course reinforced and clarified how to use WOM fundamentals for ourselves and our clients.  [...]

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