Inspiration | ChirpUp.com

Part 1 – Make Your Brand a “Reality” Celebrity

Friday, February 20, 2009

There is a catch to social media. There is no place to hide…no tolerance for BS. Expectations are high. You and your brand must actually be special. You must reveal yourself. You must be authentic, natural and inspirational. How? Just be human and real. Ditch the lame commodity corporate website “business-speak” and say what you [...]

Be Heard – Five Part Formula

Tuesday, February 17, 2009

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Household brands and the Fortune 500 understand that emerging social media matters. It matters because that’s where the eyes are – and brands go where the eyes go. While network and print budgets decline, emerging media investment by big players is expanding. On the one hand, big business deserves credit for “getting” that social media [...]