Formula | ChirpUp.com

Attention Marketers – You Can’t Afford Not to Blog

Thursday, April 23, 2009

Small business owners and marketers who claim they don’t have time to write a short blog post once a week are wrong! Yes, you do have time and you must make time for interactive marketing. Blogging is easy once you get in the habit. Is 30 minutes too long? I guarantee you spend hours doing [...]

Scheduling Posts in WordPress for Maximum Exposure

Wednesday, April 15, 2009

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Scheduling Posts in WordPress for Maximum Exposure

WordPress makes it relatively easy to schedule when your posts are published. But the first time you schedule a post, it is easy to get tripped up, resulting in the post not going live when you want it to, or worse, not going live at all. The tips below should help you avoid WordPress scheduling [...]

Part 3 – Style Points

Friday, February 27, 2009

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Style matters in the media. I’m not talking about animated logos dancing the Macarena – that’s not style. And you don’t need the intense charisma of Howard Stern or his more humble Web 2.0 incarnation Gary Vaynerchuk to be heard. But you must understand that new media demands attention to presentation. So if you’re considering [...]

Be Heard – Five Part Formula

Tuesday, February 17, 2009

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Household brands and the Fortune 500 understand that emerging social media matters. It matters because that’s where the eyes are – and brands go where the eyes go. While network and print budgets decline, emerging media investment by big players is expanding. On the one hand, big business deserves credit for “getting” that social media [...]