ChirpUp.com

The Evolution of Holiday Shopping

With the holidays upon us, holiday shopping is in full swing. But before rushing to the mall to snag the hottest discounted items, many shoppers are using the internet to get ahead this holiday season. Social media makes it easier for savvy shoppers to find the best deals out there, before stepping foot in an [...]

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Happy First Birthday ChirpUp!

On February 12, 2009, we launched our business and ChirpUp.com. We kicked off an intense year filled with hard work and hustle. We met an incredible collection of new and established businesses. Rob and I pledged to be our own case study.  We committed ourselves to a spirit of openness and education and a little [...]

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Social Media Marketing ROI, Not Snake Oil

When it comes to results of social media marketing, I find myself agreeing with some of social media’s loudest critics. Valid critics complain that common indicators of social media engagement don’t plainly map to return on investment measurements (ROI). And they’re right. That’s why I don’t represent Twitter follower counts, for example, as an exclusive [...]

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