Financial Performance

Social Media Marketing ROI, Not Snake Oil

Tuesday, January 12, 2010

When it comes to results of social media marketing, I find myself agreeing with some of social media’s loudest critics. Valid critics complain that common indicators of social media engagement don’t plainly map to return on investment measurements (ROI). And they’re right. That’s why I don’t represent Twitter follower counts, for example, as an exclusive [...]

Social Media B2B Marketing ROI Finally Emerges

Thursday, October 15, 2009

6 Comments

Social Media B2B Marketing ROI Finally Emerges

Finally! We have a credible study that substantiates social media marketing ROI for major B2B brands. The research found that companies with the highest levels of social media engagement increased revenues by 18% in the last 12 months, while the least active declined by 6%. Above and beyond correlating financial performance with deep social media [...]