Brand | ChirpUp.com

Making “Business” a “Brand” and “Customers” Your “Audience”

Wednesday, April 14, 2010

It’s time to transform your mid size business into a brand with interactive marketing. How? Isn’t brand building incredibly expensive? Isn’t it reserved for big companies with big budgets? Not necessarily true anymore. Modern businesses can use social networks and new technology to build an audience and their brand. In his latest book Rework Jason [...]

TrueValue’s DIY’ers Build Brand and Community

Thursday, January 28, 2010

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So how do you make your website more engaging and more appealing, without meaningless drivel that just about everyone knows? In other words: Why would I want to visit your website without needing to buy something? Well, it’s conversation, my dear Watson. As pointed out in “You Can’t Afford Not to Blog,” blogging is an [...]

YouTube Humanizes B2B Social Media Marketing

Wednesday, November 4, 2009

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YouTube is a powerful media channel with serious value for mid market B2Bs. Despite being one of the largest search engines, YouTube’s size and SEO influence is frequently overlooked. The numbers are stunning. Twenty hours of video are uploaded each minute. YouTube CEO, Chad Hurley, recently proclaimed that the site has well over one billion [...]

May 14, Using Social Media to Brand & Market Your Company

Sunday, April 5, 2009

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Thursday, May 14, 2009, at Wachovia Securities in Chicago, Mark and Rob of ChirpUp present an overview of new media marketing techniques

Amplify Municipalities with New Media & Web 2.0

Thursday, April 2, 2009

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Amplify Municipalities with New Media & Web 2.0

Municipalities have an opportunity to apply many of the same open source technologies and methods being used by new entrepreneurs to connect with customers. In an era when communities need help, governmental transparency expectations are high and budgets are scarce, municipalities have a chance to get creative and find new ways to humanize interactions with [...]

Part 4.1 – Facebook Marketing Etiquette

Tuesday, March 10, 2009

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New media etiquette is a courtship. Think of on-line interactions as relationship building, not direct marketing. Don’t repel people by coming on too strong or “spammy”. Take your time. Believe in the power of many small interactions. And be mindful of the culture and etiquette for each medium. Facebook is Intensely Personal Many wonder if [...]

Part 3 – Style Points

Friday, February 27, 2009

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Style matters in the media. I’m not talking about animated logos dancing the Macarena – that’s not style. And you don’t need the intense charisma of Howard Stern or his more humble Web 2.0 incarnation Gary Vaynerchuk to be heard. But you must understand that new media demands attention to presentation. So if you’re considering [...]

Part 1 – Make Your Brand a “Reality” Celebrity

Friday, February 20, 2009

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There is a catch to social media. There is no place to hide…no tolerance for BS. Expectations are high. You and your brand must actually be special. You must reveal yourself. You must be authentic, natural and inspirational. How? Just be human and real. Ditch the lame commodity corporate website “business-speak” and say what you [...]