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Emerging Social Media Markets Monetize Word-of-Mouth

Well, a lot of us think the stock market is a bit unfair since we know so little about the companies that make up our mutual funds and 401ks. Wall Street markets were meant to be simple: Let ordinary people become partial owners of businesses, profit with their success and liquidate their investment at anytime. While [...]

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A Case Study – AdBean.net is Being Heard Online!

One of my very favorite things about ChirpUp’s interactive marketing services is working with energetic start-ups. There’s nothing more exciting than watching a worthy new business concept start growing. And when our interactive marketing services help contribute to that growth, it’s twice as fun. AdBean is an exciting Chicago start-up.  Their powerful new technology makes effective [...]

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How to Use Twitter – Just the Basics for Business

Twitter is just a miniaturized blog. But the simplicity of it sometimes hides the vast potential of Twitter as a tool for business. The “social” networking power of  Twitter enables a message to be transmitted far and fast, relying on little besides instant digital word-of-mouth. When applied to promotion or advertising, Twitter can become an [...]

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WordPress: An Introduction to Authoring Content

Authoring website content in WordPress is pretty easy, but I’ve noticed that some first-time WordPress authors (understandably) get tripped up on a few concepts and tools when starting out. This video and set of tips below it should help beginners avoid some common confusion when beginning to use WordPress to manage a website or blog. [...]

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Brand Your Comments: Create Your Gravatar

If you have not uploaded your image and registered your email address with Gravatar.com, read this post and then do so! What’s a Gravatar? From Wikipedia: Gravatar (an abbreviation for globally recognized avatar) is a service for providing globally-unique avatars. At Gravatar.com, users can register an account based on their email address, and upload an [...]

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Chicago Media-Marketing & Advertising August Meetup

ChirpUp joins CMM&A for networking and discussion about media, marketing, advertising, and public relations. Topic: "Why You Can't Afford Not to Blog"

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Copywriting Tip: Have the Computer Read Your Writing Back To You

We write all the time: email, blogs, IMs, Tweets, etc. While it’s okay most of the time to write informally and conversationally in these mediums, it’s still good not to make obvious mistakes. A common tip for editing and proofreading your writing is to have someone else read your work aloud to you.  It’s easy [...]

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May 21, ChirpUp & C.H.I.P’s: How to Market Your Business with LinkedIn

ChirpUp & C.H.I.P.'s present show how to use LinkedIn to market your business. Join us May 21st 6PM in Chicago.

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Attention Marketers – You Can’t Afford Not to Blog

Small business owners and marketers who claim they don’t have time to write a short blog post once a week are wrong!  Yes, you do have time and you must make time for interactive marketing.  Blogging is easy once you get in the habit.  Is 30 minutes too long? I guarantee you spend hours doing [...]

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Scheduling Posts in WordPress for Maximum Exposure

WordPress makes it relatively easy to schedule when your posts are published. But the first time you schedule a post, it is easy to get tripped up, resulting in the post not going live when you want it to, or worse, not going live at all. The tips below should help you avoid WordPress scheduling [...]

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