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WordPress Doesn’t Have to Look Like a Blog

I’m frequently asked if WordPress can be used for more then just blogging? It is much more than a platform for blogging. Whether you’re configuring one if it’s countless themes out-of-the-box or customizing the design, WordPress is a proven tool for developing beautiful interactive websites for mid-size businesses. It Ain’t Just for Blogging Anymore WordPress is [...]

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Making “Business” a “Brand” and “Customers” Your “Audience”

It’s time to transform your mid size business into a brand with interactive marketing. How? Isn’t brand building incredibly expensive?  Isn’t it reserved for big companies with big budgets? Not necessarily true anymore. Modern businesses can use social networks and new technology to build an audience and their brand. In his latest book Rework Jason [...]

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How To Connect LinkedIn with Your WordPress Blog

Connecting LinkedIn with your WordPress blog is highly recommended for most B2B marketers.  Many mid-size businesses forget to harness LinkedIn‘s tremendous reach even though it’s super easy set-up so that your blog posts automatically appear in you individual profile. Steps for Feeding LinkedIn with WordPress After logging in, find and click on the “Applications” button [...]

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How to Use WordPress SEO Plug-Ins

Google, Yahoo!, and Microsoft’s Bing are critical marketing channels for mid-size businesses. We love using WordPress as a marketing platform because these search engines love blogs. Your site and it’s updates will be “found” by Google quickly if it’s based around a great blogging engine like WordPress which has several powerful plug-ins for optimizing search [...]

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WordPress: An Introduction to Authoring Content

Authoring website content in WordPress is pretty easy, but I’ve noticed that some first-time WordPress authors (understandably) get tripped up on a few concepts and tools when starting out. This video and set of tips below it should help beginners avoid some common confusion when beginning to use WordPress to manage a website or blog. [...]

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Brand Your Comments: Create Your Gravatar

If you have not uploaded your image and registered your email address with Gravatar.com, read this post and then do so! What’s a Gravatar? From Wikipedia: Gravatar (an abbreviation for globally recognized avatar) is a service for providing globally-unique avatars. At Gravatar.com, users can register an account based on their email address, and upload an [...]

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Chicago Media-Marketing & Advertising August Meetup

ChirpUp joins CMM&A for networking and discussion about media, marketing, advertising, and public relations. Topic: "Why You Can't Afford Not to Blog"

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The Fight for a Piece of Social Media Pie

There is no shortage of commentary on the subject of “who owns social media” among professional service providers and consultants.  Ad agencies, SEO specialists, PR firms, technologists, web shops, bloggers, etc. etc. are all jockeying for a piece of the pie. The Business Owns Social Media Marketing Let’s keep this short (not sweet). The business [...]

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Interactive Marketing Equity from Recycled Content

Businesses using blogs and social media for interactive marketing can recycle equity from their existing content library.   Almost every business we meet has an untapped treasure trove of organizational content.  They love hearing about easy ways to recycle presentations, research, white papers, brochures and web content. Inbound Marketing Strategy Anchored to a modern interactive marketing [...]

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SEO Keywords for Business Marketing Blogs

If you’re using a blog to market your business, be sure to include strategic keywords in your blog posts and social media messages. Understand which Google search terms define your industry, your business and the specific post topic for search engine optimization (SEO).  Spend time with Google.  How will your target audience attempt to find [...]

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