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Full Service Online Communities and Social Networks

I recently had the pleasure of meeting Capable Networks‘ CEO / Co-Founder Ron Repking. Ron showed me Capable Networks’ full service online community and social network platform. Even more impressive than their proprietary technology is CN’s complete turnkey professional service offering for online communities. There are lots of social networks and online community activation technologies like Ning [...]

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Your Website Doesn’t Have to “Pop”

Website design is important – fine.  As interactive marketing agency in Chicago, we are all about Style!  But too many website redesign projects stall because of misguided notions about website design. Don’t misunderstand me. There are situations for certain businesses where creative design that “pops” is critical to the brand. But in most cases effective [...]

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Google Domination is Good for Your Business

As the world’s single most powerful media and technology force, Google is doing more than just changing the interactive marketing machine for small and mid size business. They’re biting, chewing and spitting out old notions of interactive marketing. Google is making “small” and “fearless” a competitive advantage. They are reconstituting and democratizing the very notion [...]

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How To Know Your Old Fashioned Website is Dead

It was painstaking stuff building that website of yours. When your company finally got serious about it, the process made you think about things you never really considered. You worked with your web developer and solved all kinds of problems together – identity, interactivity, information. Nice work! (Or maybe you just slapped up a brochure [...]

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Word of Mouth Marketing and Social Media

Sometimes the most recent and powerful innovations in marketing turn out to be new handles for things that have been going on forever. Social media is a great example because in an important sense, social media is no more (and no less) than people talking. Social media is what happens when a delicatessen makes a [...]

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Unleash Your LinkedIn Business Network!

Cliché or not, we say it all time… “You get what you put into LinkedIn.” Actually, you get way more! With over 50 million users worldwide, LinkedIn is an immensely powerful B2B marketing channel. If you’re thinking about social media marketing, start with LinkedIn and dive in. Having a Profile Is Not Enough Too frequently, [...]

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Social Media B2B Marketing ROI Finally Emerges

Finally!  We have a credible study that substantiates social media marketing ROI for major B2B brands. The research found that companies with the highest levels of social media engagement increased revenues by 18% in the last 12 months, while the least active declined by 6%. Above and beyond correlating financial performance with deep social media [...]

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