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Google Buzz, What Is It?

Heard about Google Buzz? Are you having trouble understanding it? Here is one way to explain it: Your Email Has Problems I don’t mean your email is broken; it probably works fine. Messages go out, messages come in – it works. I don’t mean that it’s a mistake to use email, either. So What’s the Problem? The problem is [...]

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How To Know Your Old Fashioned Website is Dead

It was painstaking stuff building that website of yours. When your company finally got serious about it, the process made you think about things you never really considered. You worked with your web developer and solved all kinds of problems together – identity, interactivity, information. Nice work! (Or maybe you just slapped up a brochure [...]

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How to Use Twitter – Just the Basics for Business

Twitter is just a miniaturized blog. But the simplicity of it sometimes hides the vast potential of Twitter as a tool for business. The “social” networking power of  Twitter enables a message to be transmitted far and fast, relying on little besides instant digital word-of-mouth. When applied to promotion or advertising, Twitter can become an [...]

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How to Use WordPress SEO Plug-Ins

Google, Yahoo!, and Microsoft’s Bing are critical marketing channels for mid-size businesses. We love using WordPress as a marketing platform because these search engines love blogs. Your site and it’s updates will be “found” by Google quickly if it’s based around a great blogging engine like WordPress which has several powerful plug-ins for optimizing search [...]

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WordPress: An Introduction to Authoring Content

Authoring website content in WordPress is pretty easy, but I’ve noticed that some first-time WordPress authors (understandably) get tripped up on a few concepts and tools when starting out. This video and set of tips below it should help beginners avoid some common confusion when beginning to use WordPress to manage a website or blog. Check [...]

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Basic Introduction to Twitter Lists

The recently released Twitter Lists function is Twitter’s most useful feature. Twitter Lists allow you to group Followees. Creating Lists is particularly useful for accounts with many many Followees because you can organize them into manageable categories. Up until now, these Twitter users struggled to efficiently monitor more than a few hundred accounts. Some useful [...]

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Brand Your Comments: Create Your Gravatar

If you have not uploaded your image and registered your email address with Gravatar.com, read this post and then do so! What’s a Gravatar? From Wikipedia: Gravatar (an abbreviation for globally recognized avatar) is a service for providing globally-unique avatars. At Gravatar.com, users can register an account based on their email address, and upload an avatar (a square image [...]

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TweetAdder – A Solid Twitter Marketing Tool

Thanks to @ztnark for turning us on to TweetAdder.  If your social media marketing strategy includes a broadcast component, TweetAdder is a tool worth considering.   With just a reasonable amount of set-up, TweetAdder automates the commodity tasks and leaves new B2B marketers free to use tools like Seesmic’s Desktop for richer engagement activities. As Mac users, [...]

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Copywriting Tip: Have the Computer Read Your Writing Back To You

We write all the time: email, blogs, IMs, Tweets, etc. While it’s okay most of the time to write informally and conversationally in these mediums, it’s still good not to make obvious mistakes. A common tip for editing and proofreading your writing is to have someone else read your work aloud to you.  It’s easy for [...]

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WordPress Help: A Beginner’s Guide to Inserting Images into Posts

WordPress ships with a WYSIWYG (“what you see is what you get”) editor that makes authoring posts and pages relatively simple. Nevertheless, the WordPress editor can be a little confusing for first time users, so this will be the first in a series of posts to help first time WordPress authors quickly learn the basics. This [...]

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