Marketing | ChirpUp.com

Part 4.1 – Facebook Marketing Etiquette

10. March 2009

New media etiquette is a courtship. Think of on-line interactions as relationship building, not direct marketing. Don’t repel people by coming on too strong or “spammy”. Take your time. Believe in the power of many small interactions. And be mindful of the culture and etiquette for each medium. Facebook is Intensely Personal Many wonder if [...]

Part 3 – Style Points

27. February 2009

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Style matters in the media. I’m not talking about animated logos dancing the Macarena – that’s not style. And you don’t need the intense charisma of Howard Stern or his more humble Web 2.0 incarnation Gary Vaynerchuk to be heard. But you must understand that new media demands attention to presentation. So if you’re considering [...]

Part 2 – A Marketing Machine

24. February 2009

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Powerful Web 2.0 tools are finally available for producing affordable interactive marketing campaigns! It’s true there are tons of intimidating widgets. But, with a little wiring and tuning by a trusted expert, you can have a single elegant machine for authoring, promoting, participating and monitoring. Tie the parts together – website, email, blog, CRM – [...]

Part 1 – Make Your Brand a “Reality” Celebrity

20. February 2009

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There is a catch to social media. There is no place to hide…no tolerance for BS. Expectations are high. You and your brand must actually be special. You must reveal yourself. You must be authentic, natural and inspirational. How? Just be human and real. Ditch the lame commodity corporate website “business-speak” and say what you [...]

Be Heard – Five Part Formula

17. February 2009

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Household brands and the Fortune 500 understand that emerging social media matters. It matters because that’s where the eyes are – and brands go where the eyes go. While network and print budgets decline, emerging media investment by big players is expanding. On the one hand, big business deserves credit for “getting” that social media [...]

Amplified Interactive Marketing

12. February 2009

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Welcome to ChirpUp.com, an interactive marketing resource for new era entrepreneurs. Far-reaching social mediums like Twitter, LinkedIn, Facebook and YouTube, wired together by low maintenance Web 2.0 services, are a democratizing opportunity for authentic brands who were historically locked out of costly integrated campaigns. For years, frustrated marketers invested precious money and time in static [...]