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Interactive Marketing Equity from Recycled Content

Businesses using blogs and social media for interactive marketing can recycle equity from their existing content library.   Almost every business we meet has an untapped treasure trove of organizational content.  They love hearing about easy ways to recycle presentations, research, white papers, brochures and web content. Inbound Marketing Strategy Anchored to a modern interactive marketing [...]

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SEO Keywords for Business Marketing Blogs

If you’re using a blog to market your business, be sure to include strategic keywords in your blog posts and social media messages. Understand which Google search terms define your industry, your business and the specific post topic for search engine optimization (SEO).  Spend time with Google.  How will your target audience attempt to find [...]

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Viralheat Beta Released – Affordable Social Media Measurement

TechCrunch reports the beta release of Viralheat, an affordable tool for measuring and analyzing social media content.  The beta is limited to Twitter and YouTube, with blogs and other networks to follow shortly.  Based on the write-up and fuzzy screen shots, Viralheat is kind of exciting.  The data appears rich, exportable and portable. Price is [...]

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ChirpUp Interview in Dealer Marketing Magazine on Social Media

Mark Bradford, of ChirpUp.com discusses new social media opportunities for auto dealers with Alex Bravy of Web2Carz in the May, 2009 auto Dealer Marketing Magazine. Local Dealers Should Upgrade to a Modern Website Modern websites don’t wait passively for visitors.  They are marketing machines featuring built-in search engine optimization and technology that constantly pushes a [...]

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Simple Ways to Measure Twitter Marketing Effectiveness

There are several basic ways marketers can start measuring Twitter campaign effectiveness.  These simple terms map new social media techniques to traditional media metrics. Measuring Twitter Broadcast Reach and Frequency For raw broadcast reach, your number of  Followers is the leading indicator because it quantifies your baseline Twitter audience.   Your Updates quantify baseline frequency.  Retweets [...]

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ChirpUp at GasPedal’s Word of Mouth Crash Course

Last Thursday ChirpUp had the pleasure of attending GasPedal’s Word of Mouth Crash Course.  For us, as a Chicago based interactive marketing agency, this was an amazing workshop.  We are big fans of Andy Sernovitz and his book.  GasPedal’s one day course reinforced and clarified how to use WOM fundamentals for ourselves and our clients.  [...]

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Attention Marketers – You Can’t Afford Not to Blog

Small business owners and marketers who claim they don’t have time to write a short blog post once a week are wrong!  Yes, you do have time and you must make time for interactive marketing.  Blogging is easy once you get in the habit.  Is 30 minutes too long? I guarantee you spend hours doing [...]

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Amplify Municipalities with New Media & Web 2.0

Municipalities have an opportunity to apply many of the same open source technologies and methods being used by new entrepreneurs to connect with customers. In an era when communities need help, governmental transparency expectations are high and budgets are scarce, municipalities have a chance to get creative and find new ways to humanize interactions with [...]

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Part 4.3 – LinkedIn Marketing Etiquette

Think of LinkedIn as a nuclear Rolodex with over 35 million users.  It’s easy to use and has a ton word-of-mouth marketing power.  LinkedIn is useful for brand building, collaboration, group organization and business development.  As with any new medium, the best way to learn and get comfortable is to just get in there and [...]

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Part 4.2 – Twitter Marketing Etiquette

Pay attention to Twitter!  With approximately 5 million users and growing fast, Twitter is becoming a powerful media force. Here’s a crash cultural course and a few mechanics to get started with Twitter.  Unlike other well known social media sites, it’s okay to follow folks you don’t know.  If you find someone interesting by browsing [...]

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