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TrueValue’s DIY’ers Build Brand and Community

So how do you make your website more engaging and more appealing, without meaningless drivel that just about everyone knows? In other words: Why would I want to visit your website without needing to buy something? Well, it’s conversation, my dear Watson. As pointed out in “You Can’t Afford Not to Blog,” blogging is an [...]

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How to Respond to Negative Feedback

Want to be transparent and do it in a high-tech way? Google is trying to help you for free. Google’s Favorite Places is a business-to-consumer program where participating local businesses will have a window decal from Google that can be scanned by a person’s iPhone to extract instant data. That means, your furniture store or [...]

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How to Use Twitter – Just the Basics for Business

Twitter is just a miniaturized blog. But the simplicity of it sometimes hides the vast potential of Twitter as a tool for business. The “social” networking power of  Twitter enables a message to be transmitted far and fast, relying on little besides instant digital word-of-mouth. When applied to promotion or advertising, Twitter can become an [...]

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Word of Mouth Marketing and Social Media

Sometimes the most recent and powerful innovations in marketing turn out to be new handles for things that have been going on forever. Social media is a great example because in an important sense, social media is no more (and no less) than people talking. Social media is what happens when a delicatessen makes a [...]

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How to Use WordPress SEO Plug-Ins

Google, Yahoo!, and Microsoft’s Bing are critical marketing channels for mid-size businesses. We love using WordPress as a marketing platform because these search engines love blogs. Your site and it’s updates will be “found” by Google quickly if it’s based around a great blogging engine like WordPress which has several powerful plug-ins for optimizing search [...]

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YouTube Humanizes B2B Social Media Marketing

YouTube is a powerful media channel with serious value for mid market B2Bs. Despite being one of the largest search engines, YouTube’s size and SEO influence is frequently overlooked. The numbers are stunning. Twenty hours of video are uploaded each minute. YouTube CEO, Chad Hurley, recently proclaimed that the site has well over one billion [...]

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Unleash Your LinkedIn Business Network!

Cliché or not, we say it all time… “You get what you put into LinkedIn.” Actually, you get way more! With over 50 million users worldwide, LinkedIn is an immensely powerful B2B marketing channel. If you’re thinking about social media marketing, start with LinkedIn and dive in. Having a Profile Is Not Enough Too frequently, [...]

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The Fight for a Piece of Social Media Pie

There is no shortage of commentary on the subject of “who owns social media” among professional service providers and consultants.  Ad agencies, SEO specialists, PR firms, technologists, web shops, bloggers, etc. etc. are all jockeying for a piece of the pie. The Business Owns Social Media Marketing Let’s keep this short (not sweet). The business [...]

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Social Media for Mixed-Use Real Estate Developers

Imagine the power of social media and word-of-mouth marketing for mixed-use real-estate communities.  For cooperative B2C tenants (hotels, restaurants, shops, theaters, etc) there are endless cross promotional opportunities.  Facebook and Twitter campaigns are perfect for generating community spirit, creating buzz and building loyalty with special offers.   And the benefits are not limited to the consumer [...]

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Interactive Marketing Equity from Recycled Content

Businesses using blogs and social media for interactive marketing can recycle equity from their existing content library.   Almost every business we meet has an untapped treasure trove of organizational content.  They love hearing about easy ways to recycle presentations, research, white papers, brochures and web content. Inbound Marketing Strategy Anchored to a modern interactive marketing [...]

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