ChirpUp.com

Making “Business” a “Brand” and “Customers” Your “Audience”

It’s time to transform your mid size business into a brand with interactive marketing. How? Isn’t brand building incredibly expensive?  Isn’t it reserved for big companies with big budgets? Not necessarily true anymore. Modern businesses can use social networks and new technology to build an audience and their brand. In his latest book Rework Jason [...]

Continue reading...

New Media, New Marketing, New Currency!

Have you taken advantage of the new currency? Of course PayPal has been around for some time, but how soon before we can conduct transactions on our iPhone? The day has arrived. Now, thanks to Square (co-founded by Jim McKlevey and Twitter’s Jack Dorsey), we can process credit card payments with iPhones and computer scanners. [...]

Continue reading...

How To Connect LinkedIn with Your WordPress Blog

Connecting LinkedIn with your WordPress blog is highly recommended for most B2B marketers.  Many mid-size businesses forget to harness LinkedIn‘s tremendous reach even though it’s super easy set-up so that your blog posts automatically appear in you individual profile. Steps for Feeding LinkedIn with WordPress After logging in, find and click on the “Applications” button [...]

Continue reading...

Google Domination is Good for Your Business

As the world’s single most powerful media and technology force, Google is doing more than just changing the interactive marketing machine for small and mid size business. They’re biting, chewing and spitting out old notions of interactive marketing. Google is making “small” and “fearless” a competitive advantage. They are reconstituting and democratizing the very notion [...]

Continue reading...

Google Buzz, What Is It?

Heard about Google Buzz? Are you having trouble understanding it? Here is one way to explain it: Your Email Has Problems I don’t mean your email is broken; it probably works fine. Messages go out, messages come in – it works. I don’t mean that it’s a mistake to use email, either. So What’s the [...]

Continue reading...

Social Network Gaming and Marketing

There’s more to social networks than Facebook messages, random coupons and aimless Twitter comments. Sure, nearly every company has a Facebook profile these days. They’re free and easy to manage. But how do you create something engaging, interesting and relevant? How About Games? Gaming is no longer just an escapist outlet for Mountain Dew-guzzling teens [...]

Continue reading...

Happy First Birthday ChirpUp!

On February 12, 2009, we launched our business and ChirpUp.com. We kicked off an intense year filled with hard work and hustle. We met an incredible collection of new and established businesses. Rob and I pledged to be our own case study.  We committed ourselves to a spirit of openness and education and a little [...]

Continue reading...

How To Know Your Old Fashioned Website is Dead

It was painstaking stuff building that website of yours. When your company finally got serious about it, the process made you think about things you never really considered. You worked with your web developer and solved all kinds of problems together – identity, interactivity, information. Nice work! (Or maybe you just slapped up a brochure [...]

Continue reading...

Social Media: The New Friendly Mass Media

Not long ago in the US, a mere three television networks served 250 million people. That was the era of mass media. As simple as it seemed, for marketers, there were a lot of ways to get it wrong back then. New Media is More Accessible and Efficient Traditional mass media was no friend to [...]

Continue reading...

TrueValue’s DIY’ers Build Brand and Community

So how do you make your website more engaging and more appealing, without meaningless drivel that just about everyone knows? In other words: Why would I want to visit your website without needing to buy something? Well, it’s conversation, my dear Watson. As pointed out in “You Can’t Afford Not to Blog,” blogging is an [...]

Continue reading...