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Ford Does Social Right

At lonelybrand, we know how important social engagement is when a company uses digital marketing to reach its audience. That’s why when we see a company that is doing a great job of it, we like to draw attention to it. This time around, it’s Ford. That’s right, Ford. While other automotive brands seem to [...]

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Everything You Need to Know About Facebook Timeline for Brand Pages

Facebook premiered its highly-anticipated Timeline for Pages on Wednesday, introducing a host of tweaks on both the front end and back end of Pages in what we think is a huge step forward for brands on the world’s most popular social platform. We broke the updates down into 10 essential changes: Timeline Obvious change number [...]

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Numbers and Trust: Why Employees on Google Plus Can Mean Big Bucks

Back in January when Google Search Plus Your World debuted, the SEO community spiraled into a fear-mongering frenzy. Meanwhile, everyday searchers scratched their heads in confusion, wondering why their friends’ faces started popping up in organic results. But amid the outcries of “search will never be the same!” and “what’s Joe doing on my Google [...]

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Will Users Go For Branded Facebook Timelines?

The talking heads at Facebook tell us that the new Timeline design will change brand pages for the better, increasing engagement and enhancing the way brands can tell their story. For months we’ve heard that the restyled pages are on their way, but they’ve yet to arrive. Rumor has itFebruary 29th is the big day. In [...]

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If You’re Going to Do Pinterest, Do It Like These 4 Brands

If you’re anything like us, in the last three weeks you’ve read a million-and-a-half articles with sensationalist titles like the ones above. Do or die mentality and “must-read” articles aside, let’s take a look at the facts. Yes, the data shows that Pinterest is gaining in popularity especially among 20-something females, but does that really mean your brand [...]

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White Paper: Confidence Game – Overcoming Digital Doubts with Content Marketing and Social Engagement

2012 is shaping up to be a year of change for marketing firms in the United States. Never before have so many agency players shifted the discussion to address a hungry digital marketplace. There’s just one problem… Clients aren’t impressed with agencies’ digital skills. According to a recent CMO Council Report, just 9% of marketers [...]

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Building a Reliable Digital Agency Scorecard

Companies aren’t happy with the level of digital proficiency they’re seeing from agencies, but at the same time those companies have haphazard systems for appraising work agencies are doing in the online realm. It’s not surprising. After all, “you don’t know what you don’t know” right? How can brands expect to hire the right agency [...]

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Agency Executives & Social Media: The Gender Breakdown

Does gender affect one’s perceptions of social media? Studies show that among the general public, women have a slightly larger presence on social networks. A recent comScore survey revealed that 83.9% of female internet users belong to a social network, versus 81% of the male online population. At lonelybrand we wanted to know whether gender affects the way agency executives [...]

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10 Holiday-Themed Tech Activities

When the abundance of fruit cakes and Michael Bublé Christmas tracks drive you to the breaking point this weekend, grab your screen of choice and check out our list of Top 10 Holiday Tech Activities for some sweet, internet-based relief. 1. Learn the Art of Googling from Santa The Google team created a rap (if you can [...]

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Social Media & Content Marketing: 2012 Predictions

In case you haven’t noticed we spend a lot of time at lonelybrand looking at the latest research, articles and trends in digital marketing. In the first installment of our four-part 2012 prediction series, we’ll take a look at what’s next for social media and content marketing.   1. Brand Page Explosion Brand pages on the big [...]

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