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White Paper: Confidence Game – Overcoming Digital Doubts with Content Marketing and Social Engagement

2012 is shaping up to be a year of change for marketing firms in the United States. Never before have so many agency players shifted the discussion to address a hungry digital marketplace. There’s just one problem… Clients aren’t impressed with agencies’ digital skills. According to a recent CMO Council Report, just 9% of marketers [...]

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Building a Reliable Digital Agency Scorecard

Companies aren’t happy with the level of digital proficiency they’re seeing from agencies, but at the same time those companies have haphazard systems for appraising work agencies are doing in the online realm. It’s not surprising. After all, “you don’t know what you don’t know” right? How can brands expect to hire the right agency [...]

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Agency Executives & Social Media: The Gender Breakdown

Does gender affect one’s perceptions of social media? Studies show that among the general public, women have a slightly larger presence on social networks. A recent comScore survey revealed that 83.9% of female internet users belong to a social network, versus 81% of the male online population. At lonelybrand we wanted to know whether gender affects the way agency executives [...]

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10 Holiday-Themed Tech Activities

When the abundance of fruit cakes and Michael Bublé Christmas tracks drive you to the breaking point this weekend, grab your screen of choice and check out our list of Top 10 Holiday Tech Activities for some sweet, internet-based relief. 1. Learn the Art of Googling from Santa The Google team created a rap (if you can [...]

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Social Media & Content Marketing: 2012 Predictions

In case you haven’t noticed we spend a lot of time at lonelybrand looking at the latest research, articles and trends in digital marketing. In the first installment of our four-part 2012 prediction series, we’ll take a look at what’s next for social media and content marketing.   1. Brand Page Explosion Brand pages on the big [...]

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White Paper: Marketing Planner 2012 – Social Media Monitoring Tools

Social media remains a buzz term among marketing professionals the world over. As mobile and social commerce grow in scope and complexity so must the tools marketers use to monitor, engage and report relevant conversations in outlets like Twitter, Facebook and Google+. Low barriers to entry for software as a service products combined with a [...]

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Are Location-Based Social Networks Done For?

It’s been a week of ups and downs for the geo-location industry. In case you’ve missed the whirlwind of news, here’s a quick look at what happened this week and my interpretation of what it means (or doesn’t mean) for marketers. Foursquare Reaches 15 Million Users Earlier this week Foursquare released the encouraging news that [...]

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lonelybrand Acquires ChirpUp

lonelybrand, the digital marketing and communications consultancy for midsized and large companies, today announced it has acquired ChirpUp. Founded in 2008 by tech industry veterans Mark Bradford and Rob Lambert, ChirpUp addresses the digital marketing needs of midsized and large businesses with affordable, scalable inbound marketing, content marketing and social media solutions. With the acquisition [...]

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Is That a Video in Your Pocket, or…?

Here’s my video business card. Huh? The concept is simple and fairly inexpensive: Some small businesses have turned to social media like YouTube and have packaged just what their business is all about in a mini video business card production. Of course, we’re not drones. We don’t sit idle in front of a computer and sift [...]

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Young Adults Use Social Media to Stay Informed

It seems bizarre to imagine a young adult reading the newspaper each morning… Or watching the evening news. As a society, we no longer rely on traditional news and information sources to stay informed. Young adults in particular have come to rely on social media to get real-time news and information. Sure, we all enjoy [...]

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