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White Paper: Landing Page Guide 2013

Landing pages continue to evolve in both use and complexity. Brands and agencies alike are using landing pages to educate and convert customers in new and exciting ways. lonelybrand evaluated countless brands and landing pages in our quest to create a useable methodology applicable to nearly any digital marketing challenge. It is our hope that [...]

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Six In Ten Social Media Users Location Tag Posts

Location tagging is one that the big three social networks have in common – regardless of minute differences in platforms, users are now publicly sharing their location on Facebook, Twitter and Google Plus more than ever before. While this tendency may prove to be a security issue for the rich and famous (Michael Dell’s daughter, Rich Kids of [...]

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Buying Facebook Fans and Twitter Followers

We all know social Media has a black market for increasing a brand’s consumer engagement. But can these fake followers prove to be more detrimental than helpful? With appealing advertisements stating “Buy Twitter Followers for less than 1 cent per Follower!” and “1000 Quality Followers for only $14” a startup company may be convinced to throw money at their audience scarcity [...]

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Old Navy’s Old-School Approach to Back to School

Old Navy’s status as a back-to-school beacon is still intact, but this year, the brand is using some clever social media and printable content that reminds me of my own grade and middle school days to appeal to everyone heading back to campus. The brand has been posting fun, printable content to appeal to all [...]

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Social Film ‘The Beauty Inside’ Defiantly Engages Facebook Users

Intel & Toshiba present ‘The Beauty Inside’, a global social film by Drake Doremus that fully utilizes social media in a notable way. Content is created by the audience in what is being dubbed “Social Hollywood” with the entire story underscored by the Facebook community. The main character is Alex, a twenty-something year old Los Angeles resident [...]

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How To Improve Your Site’s ‘Pin It’ Experience

A few exciting updates emerged from the world of pins and pinboards this week, including apps for both iPad and Android, as well as the big open registration announcement (because nobody likes a wait list). We can only imagine that this news will bring yet another tidal wave of new users, so we wanted to take a few [...]

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Klout Receives Updates While Marketers Use Its Users

Social media scoring service Klout has undergone changes in lieu of a few updates made yesterday – about 300 of them in fact. In case any of you are unfamiliar with the service, here’s a quick review: Klout analyzes your activity and how others interact with you on various social media sites including LinkedIn, Facebook, Twitter, and [...]

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Brand Birthday Bashes: How to Celebrate Your Creation

People are always looking for an excuse to party, and a birthday is the most liable reason for jubilation. We celebrate birthdays belatedly or sometimes over the course of an entire week (despite what others may think). Your brand can even make its birthday party last a whole month long with all of the hype [...]

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In Social, Fast Food Doesn’t Equal Fast Response

Fast food restaurants earned their name for a reason. They pride themselves on getting hungry customers in and out quickly. When it comes to social, however, it appears that many fast food joints have rejected the idea of a timely response altogether. Unmetric recently did some digging to determine the best and worst fast food franchises currently [...]

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Facebook Enhances Targeting Options for Page Posts

Several months back LinkedIn rolled out targeted updates, and now it looks like Facebook is finally following suit. The update has been released to a select group of Facebook pages sans official announcement, but from what we gather around the web, it seems these expanded targeting options will offer huge benefits to social media marketers. Previous [...]

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