With every tweet, poke and link, social media gains a bigger share of the B-2-B marketer’s radar and strategic efforts.  Regardless of how innovative, clever or creative a social marketing campaign may seem, the bottom line is always going to be whether or not it had a good ROI.  Mark Bradford and Rob Lambert, founders of ChirpUp.com, will discuss how marketers can determine ROI and evaluate if the social marketing campaigns they undertake are worth the money, time and sweat required to develop and launch them.

Mark Bradford helps entrepreneurs establish a digital voice with a combination of branding, word-of-mouth marketing, PR, SEO and social media technologies.  Mark has led commercial software strategy, design and development activities since 1998.  His experience includes the conception, sales and production of custom solutions and brand management software for CPGs, pharmaceuticals and financial services.  Mark led start-up application services practices for a technology consultancy and a boutique interactive services provider back in the dot-com era.

Rob Lambert is a creative Chicago-area software developer and entrepreneur. Rob is active in the Ruby and Java community and is a big open source software supporter. After 10 years as the key architect of a flagship enterprise brand management software, Rob recently hit the entrepreneurial road with his own company.

Event Location

Italian Conference Center
631 E.Chicago St
Milwaukee, WI 53202

Thursday, January 14, 2010

• Seminar:4:30
• Networking:5:30
• Dinner:6:15
• Program:7:00

Investment:

• EARLY REGISTRATION DISCOUNT if registered by Monday, January 11 at noon
• Seminar – $20/members, $30 nonmembers
• Dinner program – $40 members, $55 nonmembers
• Both programs – $55 members, $75 nonmembers, affiliate students $10, non-affiliate students $20

• Registration investment AFTER Monday, January 11 at noon:
• Seminar – $30/members, $40 nonmembers
• Dinner program – $50 members, $65 nonmembers
• Both programs – $65 members, $85 nonmembers, Affiliate students $15, non-affiliate students $25

Download Presentation – chirpup_social_media_slides_14JAN2010_BMA_V9

Mark Bradford, co-founder of ChirpUp, helps entrepreneurs establish a digital voice with a combination of branding, word-of-mouth marketing, PR, SEO and social media technologies.   Mark has led commercial software strategy, design and development activities since 1998.   His experience includes conception, sales and production of custom solutions and brand management software for CPGs, pharmaceuticals and financial services.

Join us for a short presentation to introduce basic social media tools that reach your customers, generate more leads, optimize search engine results (SEO), and get people talking about your brand.  Mark will provide a high-level overview of basic inbound marketing techniques using blogs, Facebook, LinkedIn and Twitter.

Contact MAC for more information on reserving your spot.

Download Presentation ChirpUp_Social_Media_Slides_Aug2009_MAC

Mark Bradford and Rob Lambert of ChirpUp, Chicago social media consultants, will explain “Why You Can’t Afford NOT to Blog.”

Register We ask $3.00 at the door to help with expenses.

August 10, 2009 at 6:30 PM

Nicholas Kinports @Advmaven posted pics from Chicago Media Marketing & Advertising Meetup. Thanks for coming everyone!  Thanks Admaven.

Chirping about blogging and social media at CMM&A

Municipal CIOs can also introduce many of the free SaaS social-media tools as a way for leaders to connect with constituents. Mark Bradford, co-founder of the new media marketing company ChirpUp.com, has a message for public CIOs: “Municipalities have an opportunity to apply many of the new SaaS and OSS technologies — like blogs, Twitter and social-networking sites — to connect with constituents. In an era when communities need help, governmental transparency expectations are high and budgets scarce, municipalities have a chance to get creative and find new, efficient ways to humanize interactions with citizens. There are free tools available to mayors, councilmen and aldermen for authoring, publishing and promoting their message.”

Some municipalities have already started to use this medium. “Look at Chicago Mayor Richard Daley’s new YouTube channel,” Bradford said. “He’s taking his message directly to Chicago citizens and, perhaps, national leaders. There is no mediation or dilution by mainstream media journalists — no color commentary, no editorial by the broadcasters. He’s speaking directly to us.”

Read J Schwan’s complete article in CIO Public online.

Local Dealers Should Upgrade to a Modern Website

Modern websites don’t wait passively for visitors.  They are marketing machines featuring built-in search engine optimization and technology that constantly pushes a message.  This new model targets customers with blogs and far-reaching social mediums like Twitter, LinkedIn, Facebook, and YouTube.

Social media as a marketing channel levels the playing field for dealers who were historically locked out of costly interactive campaigns.  Social media turns traditional lead development and customer care inside out.

Social Media is Critical for Auto Dealers

Local dealers have an opportunity to apply the same free marketing and technology methods used by manufacturers to connect with customers and generate leads.  Manufacturers understand that emerging social media matters because that’s where the eyes are – and brands go where the eyes go.  While print media is dying, emerging media investment by big players is expanding because buyers use the free social web to research purchasing decisions.  Powerful new tools are finally available for producing affordable and valuable interactive marketing campaigns.

Read the entire interview in Delaer Marketing Magazine or download Q&A With Mark Bradford, Co-Founder of ChirpUp.com.

Mark Bradford and Rob Lambert of ChirpUp, a Chicago interactive marketing agency partner with Chicago Home Interior Pros (C.H.I.P.s).

Together, we will provide an overview of how to use LinkedIn to market your business. Mark and Rob will discuss, demonstrate and answer questions about:

• New media marketing opportunities
• The power of LinkedIn as a business tool
• How to start using LinkedIn
• LinkedIn Etiquette
• Cultivating and expanding a network of connections
• Managing a LinkedIn profile
• Importance of branding, style and presentation
• Using the ‘Recommendations’ feature
• Using ‘Status Updates’, ‘Blog Feeds’, and ‘Questions’
• Participating in ‘Groups’

ChirpUp / C.H.I.P’s LinkedIn Marketing Event Details:

In the interest of time, doors open at 5:45 and we will start promptly at 6:00PM.
Thursday, May 21st, 6:00 PM – 7:30 PM
Studio 2941, 2941 W Belmont Ave. Chicago IL

Cost: $6 (Cash Please) will pay for the room, snacks, and refreshments.
Contact israel@retanacabinetworks.com or mark@chirpup.com with questions.

Facebook RSVP

ChirpUp-Social-Media-Slides-May-2009

No Walk Ins.  You must RSVP on line to attend.  When you sign-up, you will be charged a fee of $25.00 which covers the cost of your meal, a soft drink or tea/coffee and tax & tip.  (After 04/17, the price will be $30.00.) After you sign-up, you will receive an email confirming your RSVP.

Location:

Tuesday, Apr 21, 11:45am – 1:30 PM
Weber Grill
539 N State Street in Chicago (corner of State & Grand)

Contact:

Email: jpic333@hotmail.com
Jean Pickering, President
The Tektite Group, LLC

Download: ChirpUp Slides from BNC Presentation (PDF)

Tune into Vocalo.org to listen live anytime.  We’re working on getting a recording of our broadcast linked here.

Here’s a few shots from our super-star appearance:

Bibiana our Vocalo Host

Mark Bradford Chirping