ChirpUp.com

Chicago Media-Marketing & Advertising August Meetup

ChirpUp joins CMM&A for networking and discussion about media, marketing, advertising, and public relations. Topic: "Why You Can't Afford Not to Blog"

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TweetAdder – A Solid Twitter Marketing Tool

Thanks to @ztnark for turning us on to TweetAdder.  If your social media marketing strategy includes a broadcast component, TweetAdder is a tool worth considering.   With just a reasonable amount of set-up, TweetAdder automates the commodity tasks and leaves new B2B marketers free to use tools like Seesmic’s Desktop for richer engagement activities. As Mac [...]

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The Fight for a Piece of Social Media Pie

There is no shortage of commentary on the subject of “who owns social media” among professional service providers and consultants.  Ad agencies, SEO specialists, PR firms, technologists, web shops, bloggers, etc. etc. are all jockeying for a piece of the pie. The Business Owns Social Media Marketing Let’s keep this short (not sweet). The business [...]

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ChirpUp – Public CIO re Open Source & Saving Government Money

Mark Bradford of ChirpUp quoted by J. Schwan, founder of Solstice Consulting in CIO Public. Open source accountability, transparency and outreach for municipalities. "CIOs can introduce many of the free SaaS social-media tools as a way for leaders to connect with constituents."

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Social Media for Mixed-Use Real Estate Developers

Imagine the power of social media and word-of-mouth marketing for mixed-use real-estate communities.  For cooperative B2C tenants (hotels, restaurants, shops, theaters, etc) there are endless cross promotional opportunities.  Facebook and Twitter campaigns are perfect for generating community spirit, creating buzz and building loyalty with special offers.   And the benefits are not limited to the consumer [...]

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Interactive Marketing Equity from Recycled Content

Businesses using blogs and social media for interactive marketing can recycle equity from their existing content library.   Almost every business we meet has an untapped treasure trove of organizational content.  They love hearing about easy ways to recycle presentations, research, white papers, brochures and web content. Inbound Marketing Strategy Anchored to a modern interactive marketing [...]

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SEO Keywords for Business Marketing Blogs

If you’re using a blog to market your business, be sure to include strategic keywords in your blog posts and social media messages. Understand which Google search terms define your industry, your business and the specific post topic for search engine optimization (SEO).  Spend time with Google.  How will your target audience attempt to find [...]

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Viralheat Beta Released – Affordable Social Media Measurement

TechCrunch reports the beta release of Viralheat, an affordable tool for measuring and analyzing social media content.  The beta is limited to Twitter and YouTube, with blogs and other networks to follow shortly.  Based on the write-up and fuzzy screen shots, Viralheat is kind of exciting.  The data appears rich, exportable and portable. Price is [...]

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Social Media Strategy …The Foundation for Technology

In Groundswell, the book by social media consultants Charlene Li and Josh Bernoff, they write about a smart methodology called POST, which stands for People, Objectives, Strategy and Technology.  Here’s a real life case of POST in action (with the brand redacted). Strategy in the Protein Drink Category There is a new protein drink for [...]

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ChirpUp Interview in Dealer Marketing Magazine on Social Media

Mark Bradford, of ChirpUp.com discusses new social media opportunities for auto dealers with Alex Bravy of Web2Carz in the May, 2009 auto Dealer Marketing Magazine. Local Dealers Should Upgrade to a Modern Website Modern websites don’t wait passively for visitors.  They are marketing machines featuring built-in search engine optimization and technology that constantly pushes a [...]

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