ChirpUp.com

Chirping at BMA Milwaukee About Social Marketing ROI

Mark Bradford and Rob Lambert, Co-Founders of ChirpUp.com, present "Where the Rubber Meets the Road: Measuring ROI for Social Marketing Campaigns" January 14, 2010 at BMA Milwaukee.

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Unleash Your LinkedIn Business Network!

Cliché or not, we say it all time… “You get what you put into LinkedIn.” Actually, you get way more! With over 50 million users worldwide, LinkedIn is an immensely powerful B2B marketing channel. If you’re thinking about social media marketing, start with LinkedIn and dive in. Having a Profile Is Not Enough Too frequently, [...]

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Social Media B2B Marketing ROI Finally Emerges

Finally!  We have a credible study that substantiates social media marketing ROI for major B2B brands. The research found that companies with the highest levels of social media engagement increased revenues by 18% in the last 12 months, while the least active declined by 6%. Above and beyond correlating financial performance with deep social media [...]

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How Should B2B Marketers Use Facebook Fan Pages?

Forget Facebook for a minute and just think about your business. Every successful mid-market B2B has “fans”. They’re your customers, relatives, employees and dear friends. These people watched you create a thriving business. And during tougher times, they may have helped you survive. These people know exactly who you are. They trust you. These “fans” [...]

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LinkedIn Groups B2B Marketing Tips

Join LinkedIn Group Target Market, Not Your Competition Try joining groups where you might actually interact with your target audience, not just your competition.  I know you’re thinking “duh”, but seriously… it’s surprising how often marketers instinctively and exclusively join groups dominated by their competition. Accountants, for example should surely join a few major accounting [...]

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ChirpUp Speaks to Vistage on New Media Marketing

ChirpUp discussing new media as revolutionary marketing force with Chicago's Vistage executive coaching and leadership chapter. Mature mid-market businesses have a powerful democratizing channel to tell their story. Mark Bradford will share emerging B2B and B2C methods for "being heard"...creating relationships, generating “buzz”, competing and winning!

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Katie Rogers of Medill Money Mavens Interviews Mark Bradford of ChirpUp

ChirpUp interview with Medill Money Mavens on social media as a lasting industry. Money Talks podcast "Social Media: Can’t Kill the Buzz" and other business and economy coverage from student-journalists at the Medill School of Journalism.

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Social Media Segmentation, Content, Reach, Frequency, Engagement

Modern social media marketing still requires some traditional media campaign methods.  Even though the channels and mediums are changing, successful new media campaigns depend on thoughtful target audience segmentation, media selection content strategy reach, frequency and engagement. Target Audience Segmentation As the social web matures, rich actionable data is emerging for B2B and B2C marketers.  [...]

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Social Media Marketing and Compliance for Regulated Industries

As regulated industries, financial services and life sciences are anxious to use social media for marketing.  But, SEC and FDA compliance concerns are sidelining modern marketing initiatives for pharmaceuticals, health care, device manufacturers, insurance services and financial advisers.   CIOs and compliance officers are struggling to balance social marketing opportunities with risk and regulation. How can [...]

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ChirpUp’s Mark Bradford Presents to Management Advisory Council on Modern Interactive Marketing

Basic social media tools that reach your customers, generate leads, optimize search engine results (SEO), and get people talking about your brand. Mark will provide a high-level overview of basic inbound marketing techniques using blogs, Facebook, LinkedIn and Twitter.

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