Fast food restaurants earned their name for a reason. They pride themselves on getting hungry customers in and out quickly. When it comes to social, however, it appears that many fast food joints have rejected the idea of a timely response altogether. Unmetric recently did some digging to determine the best and worst fast food franchises currently taking on social media. Here are the highlights of their study:
- Burger King has experienced the fastest growth on Facebook, while burger rival McDonald’s has experienced the fastest growth on Twitter.
- On Facebook, West Coast favorite In-N-Out Burger scores highest when it comes to engagement. For Twitter, Chipotle scores biggest.
- When it comes to answering to a fan or follower’s question, comment, etc., McDonald’s only took 29 minutes to reply! In stark contrast, rival Burger King took nearly 3 days to respond.
- Overall, Unmetric ranked McDonald’s, Taco Bell, Subway, Dunkin Donuts and Baskin Robbins as the best brands on Facebook. Some of those brands have also been declared the best on Twitter: McDonald’s, Taco Bell, Chipotle, Pizza Hut and Dunkin Donuts.
Engagement is a very important part of social media marketing for a brand, and this includes the amount of time that elapses between a consumer’s question and the brand’s response. The fact that McDonald’s is so quick to respond to and engage with fans has helped them enormously. Their social fanbase grew in a short amount of time, and their willingness to engage keeps fans coming back.