Since it was purchased by Facebook earlier this year, more and more brands have been testing the waters of Instagram in an effort to determine whether or not the photo-based social media app is a good addition to their social strategy. Some brands lend themselves more to the Instagram space than others, but the top 10 brands (follower-wise) actually come from a surprising variety of industries. Here are the top three brands and what they’re doing to make the space their own.
Coming in at a surprising number one is MTV. Boasting over 800,000 followers, MTV uses the medium to highlight veejays interviewing artists, live performances and even cult favorite past shows. MTV-ers even showed up to Lollapalooza over the weekend and snapped some fun behind-the-scenes photos with Florence Welch and Haley Reinhart.
At number two sits Seattle-based coffee king Starbucks. The official Starbucks Instagram account has 700,000+ followers and highlights clever shots of their famous drinks in interesting places. The account also promotes new and seasonal beverages (including their Refreshers) and encourages followers to take their own photos and tag them with #Starbucks.