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Numbers and Trust: Why Employees on Google Plus Can Mean Big Bucks

Back in January when Google Search Plus Your World debuted, the SEO community spiraled into a fear-mongering frenzy. Meanwhile, everyday searchers scratched their heads in confusion, wondering why their friends’ faces started popping up in organic results. But amid the outcries of “search will never be the same!” and “what’s Joe doing on my Google [...]

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Will Users Go For Branded Facebook Timelines?

The talking heads at Facebook tell us that the new Timeline design will change brand pages for the better, increasing engagement and enhancing the way brands can tell their story. For months we’ve heard that the restyled pages are on their way, but they’ve yet to arrive. Rumor has itFebruary 29th is the big day. In [...]

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If You’re Going to Do Pinterest, Do It Like These 4 Brands

If you’re anything like us, in the last three weeks you’ve read a million-and-a-half articles with sensationalist titles like the ones above. Do or die mentality and “must-read” articles aside, let’s take a look at the facts. Yes, the data shows that Pinterest is gaining in popularity especially among 20-something females, but does that really mean your brand [...]

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White Paper: Confidence Game – Overcoming Digital Doubts with Content Marketing and Social Engagement

2012 is shaping up to be a year of change for marketing firms in the United States. Never before have so many agency players shifted the discussion to address a hungry digital marketplace. There’s just one problem… Clients aren’t impressed with agencies’ digital skills. According to a recent CMO Council Report, just 9% of marketers [...]

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