Agency Executives & Social Media: The Gender Breakdown

Tue, Jan 3, 2012

Does gender affect one’s perceptions of social media?

Studies show that among the general public, women have a slightly larger presence on social networks. A recent comScore survey revealed that 83.9% of female internet users belong to a social network, versus 81% of the male online population.

At lonelybrand we wanted to know whether gender affects the way agency executives view social networking, so we took a look at our survey of over 300 top agency executives to find out.

Who’s more old school?

We wanted to see whether one gender prefers more traditional business development tactics over social media, so we asked the executives whether meeting prospects at conferences, conventions and events is very important for lead generation.

It turns out that women are more likely to turn to in-person business development strategies; 70% said that these tactics are important for lead gen. Meanwhile, just 64% of men said that meeting prospects in person is of the utmost importance.