ChirpUp.com

In case you haven’t noticed we spend a lot of time at lonelybrand looking at the latest research, articles and trends in digital marketing.

In the first installment of our four-part 2012 prediction series, we’ll take a look at what’s next for social media and content marketing.

1. Brand Page Explosion

Brand pages on the big three social networks are in the midst of a sizable evolution. Google+ and Twitter rolled out brand pages in late 2011, and once Facebook’s legal issues are settled, they will release their Timeline Interface for brands.

Marketers will begin executing strategies around new features. With Google+, it will be about using Circles for segmentation purposes. Facebook Pages will need to take advantage of the sleek new design and Sponsored Stories. The new Twitter brand pages will allow brands to have a Promoted Tweet that remains on the top of their page. All in all look for better and more trackable uses of social networks for digital marketing.

2. Niche Content

Content marketing will continue to overtake B2B and encroach into the B2C realm. Relevance and quality contribute to more views and better conversion rates. Marketers will cater to niche crowds in new ways. Better social segmentation in the aforementioned prediction will help deliver the most relevant content to the right audiences. Expect to see more in-depth articles and videos that provide real value.

Continue reading article