Social media remains a buzz term among marketing professionals the world over. As mobile and social commerce grow in scope and complexity so must the tools marketers use to monitor, engage and report relevant conversations in outlets like Twitter, Facebook and Google+.
Low barriers to entry for software as a service products combined with a lack of case study material has crowded the social media monitoring space.
But which social media monitoring tool is a fit for your organization? What are the most popular tools and how are they being used today? How much should you budget for social media monitoring tools in 2012?
This white paper includes:
- Research and findings from 5 popular social media monitoring tools.
- Objective scoring according to 8 key dimensions.
- Social media monitoring tool recommendations for agencies and brands by function and budget.
To learn which social media monitoring tools are right for your company, download the white paper today.
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Zabada, Inc.
Andy Sernovitz
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Gary Vaynerchuk
ProBlogger
December 19th, 2011 at 1:45 pm
Great insight on social media! Here’s a list of predictions I have for 2012 http://venpop.com/2011/5-social-media-predictions-for-the-new-year/
December 19th, 2011 at 2:42 pm
Thanks Cameron. I enjoyed your post, especially the point about analytics. Social media ROI will be increasingly important in 2012 as brands demand to know exactly what kind of results their online activities are producing.
We also released a quick social media predictions post today: https://lonelybrand.com/blog/social-media-content-marketing-2012-predictions-from-lonelybrand/
December 21st, 2011 at 7:27 am
It is important to be known and heard, and social networking sites gives you this opportunity. Therefore, it requires a social media monitoring tool.Most of us are addicted to social media. A good way to see and follow what is trendy is a social media monitoring tool. I prefer http://www.socialwatching.com because you have the possibility to view useful graphs about your company or your competitors evolution.