It’s been a week of ups and downs for the geo-location industry. In case you’ve missed the whirlwind of news, here’s a quick look at what happened this week and my interpretation of what it means (or doesn’t mean) for marketers.
Foursquare Reaches 15 Million Users
Earlier this week Foursquare released the encouraging news that they now have 15 million users. But that’s not the whole story.
This statistic looks at the number of registered users, not people who actually use the app. Plus, only about 50% of these users are located in the US.
Check-Ins Still Uncommon
According to a recent Forrester research report, just 6% of consumers have ever checked in, and only 2% check in on a weekly basis. 70% of the 37,000 people surveyed knew what a geo-social app was, and while this seems low, it is a steady improvement over last year’s 16% awareness level.