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Small and mid size businesses have an advantage over large competitors. Smaller companies can be more responsive. Unfortunately for the “biggies”, sometimes they just can’t get out of their own slow bureaucratic way. Permission, sign-off, formalities and choke points get in the way of helping and teaching. Responsiveness is value, especially for a knowledge-based business interested in being heard online.

Smaller nimble businesses can use social networks to respond and out-teach bigger competitors. They can turn questions and complaints into teaching opportunities that create new relationships and strengthen loyalty. And they can do it faster.

Large organizations obsessed with secrecy often avoid social media as a marketing channel. They find conversations impossible to have online. And these conversations are your greatest advantage as a mid-size business. This teaching conversation is one of the most powerful takeaways in the terrific, game-changing book titled Rework by Jason Fried and David Hanson.

Class dismissed!