ChirpUp.com

One of my very favorite things about ChirpUp’s interactive marketing services is working with energetic start-ups. There’s nothing more exciting than watching a worthy new business concept start growing. And when our interactive marketing services help contribute to that growth, it’s twice as fun.

AdBean is an exciting Chicago start-up.  Their powerful new technology makes effective digital display advertising easy.  AdBean has a simple idea: improve workflow in the creation, composition, and placement of interactive online banner ads.

A Lot to Talk About

AdBean’s technology and value are multidimensional.  Fortunately, there is a lot to talk about. AdBean’s marketplace is complex – their customers range from huge advertising agencies to small web publishers. They need to reach every player in between. Our challenge was to provide leadership for their digital marketing channel starting at the ground level.

Search Engine Optimization via Blogging

AdBean’s blog is critical to the interactive strategy because modern social marketing doesn’t happen without worthwhile blog-based content.  ChirpUp drove blogging and SEO activities from the beginning. We defined the keyword priorities and helped orient content around targeted SEO objectives. After about six months, AdBean’s organic traffic is climbing.

Being Heard with Twitter

Another very visible effect of our interactive marketing collaboration is the driving of traffic to AdBean.net via Twitter.  Through careful handling and patrolling of the business space, ChirpUp cultivated a community of over 6500 relevant, interested Twitter followers. Through Twitter, the great content at AdBean is piped to industry players big and small, established and new, local and global. @AdBean_net‘s reach and  impressions drive traffic at AdBean.net and ensure that AdBean is on the tip of everybody’s tongue – big players now know about this startup, what they do, and why they do it.

Perform, Monitor, Optimize and Adapt

We got  there by establishing and monitoring interactive marketing metrics. We measure everything for AdBean! We measure clicks, messages, google page ranks, relationships, posts, tweets, retweets, changes, likes and dislikes. We measure compulsively to be sure our strategies drive business value.