ChirpUp.com

As the world’s single most powerful media and technology force, Google is doing more than just changing the interactive marketing machine for small and mid size business. They’re biting, chewing and spitting out old notions of interactive marketing. Google is making “small” and “fearless” a competitive advantage. They are reconstituting and democratizing the very notion “information” for business marketing, strategy and operations.

While their assault and commoditization of dumb information containers like MS Office is bad for companies like Microsoft, their push to dominate media and the daily technology experience is good for your business (at least for now).

Information is B2B Interactive Marketing Power, Not the Container

Once upon a time, information was the stuff inside our desktops and servers. We made a big deal about these expensive “containers”, usually at the expense of the information they contained. Information was “ours”. We did the input, we controlled the output, and we used our own containers.

Google shattered the old concept of contained information when we began using it to organize and make sense of the Internet.  Information – organized by Google – led to platform development. What we used to conceive of as containers and connectors – desktops and cell phones – are now facilitators, designed with a Google-organized universe of information in mind. “

Google Business Products Nuked Interactive Marketing Barriers

By marrying the container with the payload and putting information in a business context, Google nuked interactive marketing barriers and opened the door for smaller business. The recent success of Buzz is only one in a long string of free converging Products that work together – Gmail, Calendar, Talk, Voice, Maps, Earth, Documents, Reader, iGoogle, Picasa Web Albums, YouTube, Analytics, Android…

By the way, Google TV is coming soon too. Watch out cable and and television networks.