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Heard about Google Buzz? Are you having trouble understanding it? Here is one way to explain it:

Your Email Has Problems

I don’t mean your email is broken; it probably works fine. Messages go out, messages come in – it works. I don’t mean that it’s a mistake to use email, either.

So What’s the Problem?

The problem is that your email doesn’t know things about your business or your industry. It doesn’t know things about your customers or your suppliers. Email software doesn’t recognize the relationships you have with the people you communicate with. It sends and receives messages, and it tags messages if you set it up, but underneath, your email leaves the hard day-to-day work of forming a picture of your business and your industry to you.

Google Buzz Connects the Dots

The reason your email doesn’t know all that much about your contacts and their roles in your business and in your industry is because your email software doesn’t crawl around the net 24 hours a day associating your contacts with their social network profile. Of course not: email software and search engines do very different things, right?

It’s Called “Google” Buzz for a Reason

The business power of social media all flows from knowing about the contacts in your network. They know about you, and you about them. With Google’s new platform, email itself – your inbox itself – becomes the social network environment. The email flows, and now, status updates, links, videos and other shared features simply appear in the the Gmail interface. These might include information about the sender, the recipient, the company, the industry, the supply chain, you name it. Buzz is email that knows about the e-mailers. It is your very own authentic network. Your DIY online business community. Give it a try.